Do you take an external facing, customer-led approach to marketing? Are you passionate about starting with ‘why’ for the end-user? Can you segment an audience, position compelling solutions to their needs, and develop messaging to target them effectively? Can you balance strategic thinking with action to grow an early stage business within a larger organisation? If so, Procore wants to hear from you!
We’re looking for a Product Marketing Manager with a focus on Audience and Solutions Marketing to join Procore’s growing EMEA Marketing team in Dubai. As our first Product Marketer in the MENA region, you’ll help shape Procore’s go-to-market from the ground up. You’ll dive deep into our target audience, speaking to customers and prospects, gathering market intelligence through research, and becoming an expert in the construction industry.
This role reports to our Senior Marketing Director, EMEA and will be based in Dubai with our growing MENA team. Travel will be required.
What you’ll do:
Be the voice of Procore’s customers in MENA and the regional audience expert for MENA construction and construction technology to the rest of the Procore business
Work closely with the EMEA Campaigns Team to develop effective campaigns by providing clear audience segmentation, targeting, positioning, and messaging
Provide the MENA Sales team with talk tracks, content, and assets they need to convert prospects into customers effectively
Enable internal and external stakeholders, such as PR agencies, content creators, and creative agencies with messaging guidance
Partner with your colleagues in the Global Product and Solutions Marketing team
Continuously monitor sales funnel metrics to identify where and why we are winning and losing and how to improve conversion rates
What we’re looking for:
Bachelor’s degree is preferred or equivalent work experience
7+ years of SaaS/B2B/high-tech marketing experience
Ability to work in Dubai
Written and oral fluency in English and Arabic is a must – French also desirable
Experience performing a Product Marketing or similar role
Excellent verbal and written communication skills
If you’d like to stay in touch and be the first to hear about new roles at Procore, join our Talent Community.
About Us
Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.
We are an equal opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law.
We will provide further details during the interview process on the proposed contractual arrangement and relationship you will have with Procore if you are successful in applying for this role.
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