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Our client is a well-reputed technology integrator and as part of their growth, we are recruiting a B2B digital and social media marketing specialist to join their Dubai office.
The successful candidate will be responsible for designing and implementing cutting edge digital and email marketing campaign strategies to promote the brand and drive inbound sales leads.
Role Summary
Plan, create, implement, execute and measure digital and email marketing campaigns to drive business growth and maximize impressions and client reach.
Establish end-to-end customer journeys, touch points and experiences across omni-channel platforms.
Design, build and maintain social media presence – lead generation, SEO, SEM, SMM, web and Google Analytics.
Design and develop landing pages – WordPress and Webflow or UnBounce, Leadpages.
Launch and optimize social media and PPC campaigns.
Define, measure, and evaluate relevant paid media KPIs – monitor trends and insights, budgets and optimize bids to accelerate ROI.
Write compelling relevant content for email marketing, newsletters, blogs, thought leadership, press releases, SEO and user experience optimization with consistency in messaging, content and look and feel across the website and landing pages.
Mandatory Skills & Experience
7+ years’ performance marketing experience in professional B2B writing skills, digital and social marketing, content strategy, digital platforms, integrated campaign management.
Digital marketing skills in planning, executing and reporting on digital and email campaigns.
WordPress web development Google and Yandex, LinkedIn, Instagram, Google and Facebook (Meta Business Suite), AdWords campaigns with a focus on lead and sale conversions.
In-depth experience of SEO keyword selection and customer segmentation.
Experience of HTML and XML for banner and landing pages creation.
Experience of Google Analytics to measure and report performance of all digital marketing campaigns.
Candidate Profile
Currently living in the United Arab Emirates – must be able to live and work in Dubai.
Fluent in English – must be able to write and speak professional B2B English.
Professional interpersonal, presentation and communication skills.
Education
Bachelor’s degree
Google Analytics and digital and marketing certification
Job Types: Full-time, Permanent
Education:
- Bachelor’s (Required)
Experience:
- digital & social media: 8 years (Required)
Language:
- fluent English (Required)
License/Certification:
- Google Analytics certification (Required)
