Pernod Ricard Hiring for On-Trade Marketing Manager Job at Dubai Full Time

• Proactively manage the development and delivery of Brand Plans into agreed On Trade accounts
• Deliver best in class Brand Activation, category management and merchandising across all touch points
• Implement bespoke On trade visibility (ad-hoc branding), enhance the cocktail experience and innovate at the point of sale
• Support and manage ad-hoc in-venue brand events and activations
• Ensure that all creative marketing materials undergo brand review and adhere to strict brand guidelines
• Assist in analyzing marketing data (RSP pricing, campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Evaluate activity based on sales uplift, ROI, and specific objectives of each activity
• Planning: Prioritize accounts, support to prepare annual activation plan, PVA execution, brand wise activation calendars and implementation in collaboration with all stakeholders
• Support the creative and design process to create impactful PVA strategies and toolkits / assets to implement in the channel
• Any other ad hoc projects assigned that could include the launching of a new brand, a brand extension, or a focused drive on a specific existing brand

• Work in conjunction with PRG sales teams to ensure that activation plans are agreed with customers and ensure brand and commercial objectives are achieved
• Collaborate and build relationships with KAM’s and Brand Teams within the Distributor team(s) to ensure best in class execution in a timely manner
• Develop and maintain strong and healthy relationships with key account stakeholders and venues
• Work closely with Brand teams to understand and develop local brand tools
• Collaborate with external parties (L3F agency, event agency, advertising agency, production house, etc.) for preparing promotion materials or sponsorship.

• Reports of own and competitor visibility/ activities at outlet level, with photos
• Identify trends, consumer insights, opportunities to improve brand activation.
• Track and provide feedback on project implementation and performance to ensure it is in line with the brand’s strategy.

• Support to monitor brand performance in markets through regular interaction with distributor partners, On trade visits and store checks.
• Provide monthly recap of all activities and KPI monitoring, report on trends in On Trade communities.
• Support to budget and report A&P expenditures in MFM (PR group tool) in compliance with PR reporting guidelines and PR Gulf policies & procedures.

2022-05-31-07:00

2022-04-30-07:00

2022-05-01-07:00