PepsiCo Hiring for Senior Brand Manager– Gulf & Jordan Job at Dubai Full Time

1. ROLE – ESSENTIAL DUTIES & RESPONSIBILITIES
Include the following, while other duties may be assigned thereafter:
Supports the planning and execution of brand plans via project management, aligning cross functionally and managing agencies. Also expected to monitor and analyze brand KPI’s including sales, share and consumer indicators.
2. Other Principal Accountabilities:

• Monitor and analyze all brand KPIs covering Sales, Share and Consumer KPIs + Develop brand scorecards – Measure: Time/quality
• Support in executing plans and consumer campaigns – Measure: Time/quality /plan KPI
• Support Marketing Manager in planning AOP – Measure: Time/quality
• Manage budget of assigned plan – Measure: A&M adherence
• Attend consumer interactions (groups, in-home, market visits,..) – Measure: Time
• Monitor, measure and report brand plans & competitive activities. – Measure: Time/quality

3. Job Dimensions

• Measure = Equity KPIs, volume and share
• Measure = support in delivering sales / share / consumer KPIs
• Territory = 6 markets
• A&M control and adherence
• Support in Org action plans to improve work environment / WLB (Healthy Living)
• Focus on BTL communication, packaging, social media/digital marketing and PR

MEASURES
AOP development and deployment

Value share
Brand Health KPIs

In-Market execution

#LI-MENA

Educational Credentials

University Degree (BA) Or Equivalent – POST GRADUATE IN BUSINESS MANAGEMENT WITH SPECIALIZATION IN MARKETING Or Equivalent Related Experience And Training,

Work Experience
Minimum Of 4-5 Years of marketing experience In a similar role

Language Skills

• Ability To Communicate Clearly, Read And Write Effectively; In English And Arabic
• English Language Level Shall Not Be Less Than Proficiency Level

Other Skills and Abilities

– Ability to effectively work in a multi-gender, multi-national work team; whilst displaying particular sensitivity towards cultural and ethnic differences.
– Strong Analysis/Problem solving skills
– Strong communication skills
– Team work & interpersonal skills
– Brand Management experience – consumer orientation
– Agency management exposure
– Language skills and multicultural exposure
– Demonstrated strong strategic thinking and analytical skills
– Good interpersonal / influencing style
– Exposure to Ad development and PR a requirement

Competencies Required

– Organizational Support – Follows policies and procedures; Completes administrative tasks correctly and on time. Supports organization’s goals and values.
– Dependability – Capacity to handle a heavy work volume and multiple priorities. Follows instructions, responds to management direction. Strong multitasking skills.
– Ethics – Inspires the trust of others. Works with integrity and ethically; upholds organizational values and maintains confidentiality (particularly in relation to the auditing process)
– Written Communication -Writes clearly and informatively; Edits work for spelling and grammar; Presents numerical data effectively; Able to read and interpret written information in both English and Arabic.