Taking overall responsibility for the quality, service and financial effectiveness of the business and ensuring the relevant regulatory and technical standards are met.
The position is responsible for overall brand development and implementation for maximized sales and profit.
Strategize for brand penetration and positioning within the region to create brand image in the market.
Key Responsibilities (Brand Growth and Profitability)
Liaison with HQ Team Members in Egypt
Managing the UAE Business Unit on ground Teams (Logistics-Warehouse-IT-Online-Retail)
Maximize sales and profitability of brand stores in line with Company targets.
Develop Sales Forecast and Control costs within budgetary guidelines for the brand stores.
Maximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as per brand product, style and assortment plans.
Determine buying requirements and formulate buying plan and budget.
Ensure adherence to financial plan in all key areas.
Involve in recruitment and training of team members.
Design the merchandise plan (pricing, promotion, assortment, markdowns etc.) with the team for timely availability of stocks at the stores.
Conduct product selection in coordination with the designated team.
Ensure Brand Image keeping effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance).
Create brand awareness.
Develop Strategy for Visual Merchandising at Stores and ensure implementation of the same.
Research the brand acceptance within the region or any new territory and identify any inputs on brand customizations required.
Gap competition prices / products and provide qualitative inputs to business.
Research and look at new sites for brand outlets and discuss the same with the General Manager.
Research on the latest trends in products, brands, styles, designs, fits etc.
Evaluate the selected site on parameters like trade area, customer base, additional merchandising considerations and seek internal approvals.
Co-ordinate for new store openings and re-fits with the operations and projects team.
Ensure brand outlet locations are in line with the brand strategy and positioning.
Achieving budgets and targets
Writing and maintaining SOPs
Staff scheduling and checking attendance.
Attendance reporting
Day-to-day management (80% of the time in outlets/20% at HQ)