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Job Purpose:
Key duties include:
Experience: 3 years’ experience working in school admissions or sales
Working Days: Sunday – Thursday. May occasionally be required to attend or participate in events during the weekend and/or after working hours
The International Schools Partnership
Description
Job Description Marketing and Communications Officer
Department: Non-Academic Administration
Line Manager: Finance and Administration Manager
Key Relationships: Principal, Heads of School, Admissions Staff, Registrar, Faculty Staff, Parents, Students, Regional Co-Head of Admissions ISP ME, Marketing Team ISP ME
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Job Purpose:
For all staff in school we share a responsibility to ensure that children are always safe and properly supervised. Our school is committed to ‘amazing learning’- providing enjoyable and meaningful learning experiences so that every pupil makes as much progress as possible. All staff are expected to adhere to NIS policies and code of conduct and commit to promoting our vision – ‘A happy community school with amazing learning at its heart where pupils are empowered to make choices, engage in meaningful learning experiences and make exceptional progress’.
The Marketing and Communication Officer will maximise opportunities for admissions and build retention while connecting parents and students with information, resources and people. They will be responsible for the mapping and measurement of our customer experiences at all touch points, support NIS/ISP’s brand promise and encourage parent endorsement. The Marketing & Communications Officer will be the link between NIS and ISP Admissions & Marketing Teams. Together with the admissions team, they will assist new parents in the admissions process and conduct digital marketing activities of the school.
Key qualities and skills:
- Excellent communication, organizational & people skills at all levels
- Ability to coordinate & collate data
- Health and Safety Awareness
- Energetic and enthusiastic
- A dynamic, positive approach to deliver the school’s vision
- Self-motivation and ability to take initiatives
- Capacity to be flexible
- Demonstrate an understanding of & commitment to our best practice model
- Good knowledge and information of school operations
- Ability to deal effectively with all staff and parents
- Skilled in the use of student registration and management systems
- Ability to establish and maintain effective working relationships with parents and staff
- Important Skills: Confidentiality, enthusiasm, imagination, energy, adaptability, patience and responsibility
Key duties include:
School Events
- Organise & promote school open days, school tours and school events for prospective parents and visitors
- Organise & promote parent open forums and information sessions in collaboration with the SLT and faculty staff
- Attend external events, exhibitions and fairs to promote the school along with NIS Admissions team
- Be present at all key school events and provide hands on support as required
- Work alongside the ISP Marketing Team to organise promotional gifts as required
Digital Communications
- Act as the school’s social media expert and work with ISP and NIS Admissions Manager to set the social media strategy and targets
- Identify stories from within the school and create content to promote across the range of media
- Create engaging content (text, image and video) to be posted on Social Media platforms in order to promote school stories, promises and narratives
- Develop an optimal posting calendar, considering marketing strategy, web traffic and customer engagement metrics
- Work on Website, Analytics and SEO to coordinate on content, measurement and reporting strategies
- Identify influencers and work with them to increase engagement with our parents across social media
- Undertake a systematic review of the school website, social media pages and landing pages
- Monitor and measure the results of communications and social media activities and report on progress
- Take a proactive approach in identifying ways to improve the school site and landing pages
School Communications & Brand Management
- Deliver a weekly comprehensive school newsletter. Competent user of Abobe Indesign and Photoshop required.
- Assist in drafting high-quality communications along with the Principal, SLT and faculty staff
- Maintain stocks of school marketing collateral and order accordingly
- Maintain a comprehensive high res image library
- Assist ISP Marketing Team in sourcing photographs and design for marketing collateral
- Work with staff to ensure that branding is used correctly and consistently in accordance with the ISP branding guidelines
- Communication across the school is consistent and of a high quality
- Explore opportunities to improve media coverage in conjunction with ISP
Community and Business Relations
- Identify and source opportunities for partnerships in the local community with corporates and nurseries
- Foster and maintain strong parent relationships
- Act as a school representative on the Parent Team and attend meetings with corporates and nurseries
- Identify new ways to attract prospective customers, like promotions and competitions
Market Research
- Assist in competitor analysis
- Undertake regular reviews of online school directories
Admissions
- Provide support to the School Admissions team as and when required
- Work alongside School Admissions to maintain strong parent relationships
- Deputise for the Admissions Manager during sickness and vacation periods as required
- In collaboration with Admissions Manager report to the ISP Regional Office on school marketing activities
Health and Safety
- Take all necessary and reasonable precautions to protect students, equipment, materials, and facilities
- Assist in implementing all policies and rules governing student life and conduct
- Ensure that, all the necessary health and safety rules and procedures are being followed
- Maintain an awareness of all the health and safety measures to be taken when in school
Position Requirements:
Education: Bachelor’s Degree from a relevant field
Experience: 3 years’ experience working in school admissions or sales
Working Days: Sunday – Thursday. May occasionally be required to attend or participate in events during the weekend and/or after working hours
Competencies:
- Excellent communication skills and command of the English language, in spoken and written form
- Presentation skills with the ability to present information in a concise and professional manner
- Organization skills: well organized and able to prioritize tasks
- Customer service
- Critical thinking
- Ability to negotiate, persuade and motivate others
- Willing attitude to be a part of the school team
- Strong sense of professionalism
- Safeguarding and welfare of children
- A collaborative team-player with excellent interpersonal skills
- Behavior management
- Demonstrated competency to use computer applications related to the role, including word processing and spreadsheet applications
- Record keeping and report preparation methods
- Interpersonal skills including tact, courtesy and patience
- Customer focused
- Willingness to undertake appropriate Professional Development
Attributes:
- Empathetic listener
- Integrity and confidentiality
- Internationally minded
- Emotional intelligence
- Intercultural awareness, creative
- Flexible and a can-do attitude
Whilst every effort has been made to explain the main duties and responsibilities of the post, each individual task undertaken may not be identified.
Employees will be expected to comply with any reasonable request from a manager to undertake work of a similar level that is not specified in this job description
Employees are expected to be courteous to colleagues and provide a welcoming environment to visitors and telephone callers.
Approvals
Line Manager:
Principal:
Employee:
HR:
The International Schools Partnership
Nibras International School is part of The International Schools Partnership (ISP).
The International Schools Partnership (ISP) is a growing group of committed colleagues in financially responsible schools around the world, all of which aim to be the school of choice in their local area. Learning is at the heart of everything we do for our pupils, colleagues and parents. We are committed to getting better, all the time.
ISP was founded by an experienced team of committed educationalists and commercial operators who have worked together over many years. Our growing group of private schools located in the UK, the USA, Europe, Costa Rica, Chile, Colombia, Ecuador, the United Arab Emirates, Qatar, Malaysia, Mexico and Peru educate children and pupils from 2-18 years of age. We have now expanded to 45 schools delivering multiple curricula and building on local brands and reputations with around 45,000 pupils and 7,000 staff located across the globe.
We believe that successful schools are the ones that put learning at the heart of everything they do, always aiming to create rounded individuals that are able to forge successful careers and lives in a rapidly changing world. Our goal is to enable our schools as the leading school of choice in their local area. We are a truly international group working in different cultures and speaking different languages. We work across countries and cultures, too, by working with each other and with other schools and communities. At ISP we continue to engage with schools around the world who are interested in becoming part of our global group of schools and look forward to welcoming more pupils and staff to the group.
All our schools:
- Help children and pupils learn to levels that amaze them.
- Inspire children and pupils to be successful now and equip them to be successful later.
- Are truly international, working in partnerships within and across regions, cultures and languages.
- Aim to be the schools of choice for children, pupils and their families, wherever we are.
ISP and Nibras International School is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.
Human Resources Office
Version: # 01
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Job Description
Version date: January 2021
