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The Role
Position Summary We are looking for an Assistant Brand Manager who will assist in execution of brand plans and supports with data mining and generating insights. A day in the life of – Contributes to activating Brand Essence through execution of consumer assets and brand campaigns on digital platforms (i.e., website development, social media campaigns and channels, e-commerce assets) – Execute shopper and consumer engagement activations (i.e., sampling plans, promotions, partnerships) in store on ground and on e-commerce – Assists in the execution of medical plans and assets to support the medical field teams in driving prescriptions from healthcare professionals – Brand performance and insights: * Data gathering /analysis (retail audit/ sales/ research) in coordination with CCSDs for MSRs and brand reviews meetings. * Assists in the execution of the different consumer and shopper research to help identify I/R opportunities – Assists in the execution of medical plans and assets to support the medical field teams in driving prescriptions from healthcare professionals – Budget tracking: PR/POs, follow up and ensure budget and spends as per the plans. – Follows up on the day-to-day workflow (P2P, packaging approvals and finalization) – Liaising with several agencies, regional teams on the consumer communication and execution (i.e. point of sale material, digital & influencer campaigns and on-ground brand activations)
Position Summary We are looking for an Assistant Brand Manager who will assist in execution of brand plans and supports with data mining and generating insights. A day in the life of – Contributes to activating Brand Essence through execution of consumer assets and brand campaigns on digital platforms (i.e., website development, social media campaigns and channels, e-commerce assets) – Execute shopper and consumer engagement activations (i.e., sampling plans, promotions, partnerships) in store on ground and on e-commerce – Assists in the execution of medical plans and assets to support the medical field teams in driving prescriptions from healthcare professionals – Brand performance and insights: * Data gathering /analysis (retail audit/ sales/ research) in coordination with CCSDs for MSRs and brand reviews meetings. * Assists in the execution of the different consumer and shopper research to help identify I/R opportunities – Assists in the execution of medical plans and assets to support the medical field teams in driving prescriptions from healthcare professionals – Budget tracking: PR/POs, follow up and ensure budget and spends as per the plans. – Follows up on the day-to-day workflow (P2P, packaging approvals and finalization) – Liaising with several agencies, regional teams on the consumer communication and execution (i.e. point of sale material, digital & influencer campaigns and on-ground brand activations)
Requirements
What will make you successful – 1-2 years overall experience in marketing or 3 years in other function ideally in Sales at Nestlé or equivalent FMCG – Arabic as native language is a must. i.e., Can both speak & write fluently
About the company
Nestle with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestle and is today the world’s biggest food and beverage company. Sales for 2006 were CHF 98.5 bn, with a net profit of CHF 9 bn. We employ around 265,000 people and have factories or operations in almost every country in the world. The Company’s strategy is guided by several fundamental principles. Nestle’s existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Company’s priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives.
