Nathan & Nathan HR Hiring for Freelance Marketing Manager Job at Dubai Full Time

The Marketing Manager is responsible for delivering impactful social media and brand presence to the company

The role holder is responsible for creating innovative marketing strategies that would improve the agency’s brand recognition by creating awareness and relevance of the company brand among the target audience

Responsibilities:

Social Media:

• Build the company’s Social Media roadmap across existing channels and explore new channels
• Develop and implement Social Media strategies and presence with key stakeholders to enhance lead generation activities and overall brand beyond simply “broadcasting.” To generate conversation and buzz while adhering to appropriate regulations and industry best practices.
• Develop and drive proactive and new contact strategies (social media) to keep the audience engaged as they progress through the sales/admissions process.
• Initiate and implement measurable strategies that aid in driving the business’s revenue goals and increasing awareness at all levels of the business’s reach – regional, national, or beyond.

PR:

• Build PR strategy and roadmap analyzing existing activities and industry contacts to maximize reach and awareness
• Develop in-house PR activities.
• Manage and expand upon existing PR and media relations to maximize agency SOV

Digital:

• Management of website relaunch project including internal stakeholders and external service providers
• Manage digital media presence and develop digital media plan and recommend annual budgets

Brand Engagement:

• Develop brand engagement strategy, working with creative teams to ensure that the communication is rolled out, embedded, and is at the core of all digital marketing initiatives
• Create consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns
• Manage social media posts.
• Communicate with social media followers, including responding to queries promptly.

Collaboration

• Partner with internal and external stakeholders to create solid plans and strategies that will have a vast consumer outreach reflecting the business’s targeting, segmentation, and value proposition development.

Awareness Building/Offline Initiatives

• Build awareness to ensure that the brand is seen as a thought-leader in the field or market, building and leveraging connections to ensure that market influencers within the business’s industry and demographics are aware of and support the brand.
• Compel the stakeholders to promote the brand organically, which will lead to increased awareness of the brand in the market, thereby attracting potential consumers.

Brand Building/Story Telling

• Finalize brand guidelines and brand presence projects with internal creative team
• Assist in developing and growing the business’s unique and compelling voice, which also aids in building awareness, uniqueness, relevance, esteem, and reputation among target consumers.
• Rally efforts within social media and beyond ensure that the brand’s standards are maintained across all channels.

Reporting and Analysis:

• Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the agency’s social media presence and performance.
• Analyze digital marketing campaign performance and ROI reporting, including lead analysis, competitor reports, and consumer insights to develop future marketing strategies.
• Reporting on key metrics, analyzing and interpreting trends, and providing actionable insights based on available analytics data

Job Type: Temporary

Experience:

• Marketing: 5 years (Required)