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KEY JOB ACCOUNTABILITIES
Orchestrate and implement the marketing strategy of brand portfolio using market and consumer expertise, to contribute to continued growth for the brand with the ambition to build the future of dermatological beauty.
- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.
- Collect and analyze consumer and market insights and competition strategies to make recommendations to management.
- Implement new launches, maintain growth in pillar products and animate core catalogue.
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences.
- Adapt communication material (imagery, digital, point of sale).
- Mobilize and work with other departments (medical, sales, operations, PR, etc.) and partner agencies to build broader business strategy.
- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.).
- Manage PPP budget and ensure sales forecast accuracy.
- Develop strong collaboration and synergy with the medical team to build strong relationship with healthcare professionals (dermatologists & pharmacists).
- Establish strong ambitious targets to build strong advocacy with skin influencers across the region.
- Implement the retail strategy working hand-in-hand with the retail team and ensure the proper implementation of retail materials.
PROFESSIONAL & TECHNICAL COMPETENCIES
MARKET & CONSUMER INSIGHT
- Identifies market drivers
- Translates trends and consumer knowledge into meaningful insights
BRAND DEVELOPMENT
- Thinks brand strategy
- Imagines disruptive products & services
- Develops integrated campaigns that work
- Integrates retail & shopper expertise
- Passionate about skin health and making a difference societally and environmentally
ACTIVATION EXCELLENCE
- Creative with an attention to detail, striving to bring new ideas to the table
- Integrates sustainable, business consciousness
COLLABORATIVE LEADERSHIP
- Creates collaboration for bigger success
- Shares & leverages best practices
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