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GENERAL DESCRIPTION
In charge of driving the online business and growth of the division l
Help drive online sales target of the division
Co-create business plans with online clients
Be an expert of ecommerce both internally and externally
Effectively plan and monitor business performance
Manage the daily mid term and long term interface between the client and L’Oreal
DUTIES AND RESPONSIBILITIES
E-Retailer’s needs
Media KIPs: SOV, ROAS, Events efficiency based on DMI input on e-retailers websites
Activity activation plan on E-retailers websites
E-Retail budget: Collaborate with digital marketing to leverage media and social investment to gain visibility and drive sales with Tribe members (CDO, and other E-Retail Brand Managers)
KNOWLEDGE AND EXPERIENCE
Brand vision and understanding associated with good product sensitivity
Strong digital mindset & E-Commerce experience
Data Savvy: dashboarding & Analysis. Knowledge of big data tool is a plus (Power BI, Tableau, SQL)
Understanding in order to share information
Collaborative work; ability to form strong relationships with various stakeholders
Develops online content to communicate brand story while driving brand awareness, engagement conversion and advocacy:
Media:
Have in-depth knowledge of markets, competition, and audiences in order to curate and create relevant and engaging content that helps drive engagement.
Lead brainstorming, ideations, and conversations around social communication direction for both big ideas for key launches and day-to-day content strategy.
Optimize performance of earned/owned media.
Develops consumer understanding via social listening reports
Effectively track and report social data, insights, and learnings
SKILLS AND ABILITIES
Experienced in Ecommerce Site Merchandising & UX
Analytical, process-oriented, and comfortable with data analysis tools
Equally comfortable co-developing a strategy & also implementing it with brand teams day-to-day.
Familiarity with Web Analytics tools.
A confident and articulate communicator capable of inspiring strong collaboration within an organization
Strong interest in understanding and driving user behavior
Demonstrative skills in handling many assignments simultaneously in a fast-paced environment while maintaining attention to detail
Business results oriented
Proactive, positive and innovative mind set
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