London School Hiring for Digital Marketing Manager Job at Dubai Full Time

• Own performance for Meta social ads, Google Adword, LinkedIn Ads, TikTok Ads with accountability for aggressive CAC/ROAS goals.

• Manage all SEO activities for the product set.

• Provide recommendations and points of view on campaign structure, targeting, creative opportunities, executing A/B testing opportunities for bidding, targeting, copy, creative, andlanding page strategies.

• Maintain and update a robust audience strategy based on user attributes, interests, browsingpatterns, demographic data, custom audiences, and more.

• Work with the creative team to produce and update digital assets, iterating on the design andmessaging strategy based on performance.

• Conducting competitive research to help refine our product positioning, differentiators, and valuepropositions

• Analyzing learner input, applicant data, the competitive landscape, market insights, and coursematerials to recommend and craft target customer personas, value propositions, positioning, and keymessaging

• Reviewing messaging and targeting on landing pages, brochures, ads, emails, and other marketingcollateral to ensure it aligns with positioning – recommend improvements

• Create campaigns,, messaging, or landing page testing recommendations specific to program personasto improve funnel efficacy

• Developing first-ever templates to improve the quality of outreach conversations

Industry
Education Technology (Tretiary)

Job Type: Full-time

Salary: Up to AED8,000.00 per month

Ability to commute/relocate:

• Dubai: Reliably commute or planning to relocate before starting work (Required)