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- Analyzing our brand positioning and consumer insights
- Develop and plan marketing strategies of the assigned brands.
- Plan and execute new product launches.
- Oversee new and ongoing marketing and advertising activities.
- Monitor market trends, research consumer markets and competitors’ activities
- Translation brand elements into plans and go-to-market strategies
- Measure and report performance and all digital marketing campaigns, and assess ROI and KPI’s
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Monitor market trends, research consumer markets and competitors’ activities
- Bachelor degree in the related filed.
- More than 5 years working experience in heavy equipment brand manager position
- Excellent Communication skills, good working attitude, can take responsibility, have excellent judgment and be able to work in a changing environment.
Job Types: Full-time, Permanent
Experience:
- Branding Executive: 5 years (Required)
