Lifestyle Concept Hiring for Co-ordinator Job at Dubai Full Time

POSITION DESCRIPTION DOCUMENT

BASIC INFORMATION

Position Title

Marketing Coordinator

POSITION OBJECTIVE

The job holder will be responsible for assisting the Marketing manager with the execution of marketing activities in line with the Concept guidelines. The job holder will be expected to coordinate all activities pertaining to marketing, branding, e-marketing initiatives, Public Relations, Media Relations and any other customer facing activities.

DO — Key Responsibilities

1.

Planning & Budgeting

Support in maintaining budget controls on the assigned marketing budget

Conduct monthly/quarterly budget vs spent reviews to ensure the budget is being spent and allocated effectively

Assist the Marketing Manager in planning the Marketing Calendar including updating and circulating amongst all territories Marketing teams

Assist in implementing e-marketing initiaves anad managing media and public relations for thet Brand(s)

2.

In- store Activations

Liaising with territory offices to ensure implementation of marketing collaterals and requisite permissions across stores.

Post campaign analysis and reports of effectiveness gauged by increased sales/footfalls to stores.

Competition analysis in terms of best practices adopted.

Recommendations as to new technologies to be adopted in-stores.

Monthly store visits to review need for marketing collaterals/implementation in stores.

3.

Public Relations & Media Relations Co-ordination

Following up with media for scheduling interviews for the CEO and key Concept personnel

Identify opportunities in the media and place articles and stories

Contribute to the production of the Concept’s magazine and other marketing material (if applicable)

Coordinate cross promotions, tie-ups, brand events for store launches, customer evenings and fashion shows (if applicable)

Coordinate with the agency on the image campaign for the season

Coordinate with the graphic team for the artworks as required

Coordinate all corporate / brand events including brand launch , seasonal launches etc

Coordinate all direct mailing activities

Assist in maintaining strong professional relationships with news media in television, radio, and newspapers

Develop and maintain an online press office

4.

Market Research

Partner with Corporate Marketing for periodic market research to study the customer profile / preferences and buying patterns

Partner with Corporate Marketing for periodic market research to study the effectiveness of the media campaign by evaluating the return on investment from the campaign

5.

Interactive, Digital & E-Marketing Execution

Manage search marketing campaign performance including campaign structure, keyword selection and copy testing

Develop, update and distribute the interactive analytical marketing report that includes search marketing, display advertising and affiliate marketing with recommendations for optimization

Partner with the content development team to optimize the site design for search engine effectiveness

Build relationships with key bloggers in order to be able to increase brand / product / campaign coverage

Build and maintain relationships in a network of web affiliates

Create promotions and communications via email, message boards, and other sources to recruit and/or

retain affiliates

Update and innovate the website content as and when required.

6.

Other Marketing Activities

Coordinate with Public Relations agencies for PR and media coverage in consultation with Head – Corporate communication & PR

Help manage the loyalty program/privilege clubs at the Concept and recommend strategies to ensure increase in the perception level of the program

Qualifications

…

Primary Location: AE-AE-United Arab Emirates

Work location/ موقع العمل: Landmark Tower-Dubai LMI Jafza Warehouse, Plot No. S210204, Dubai25030 25030

Job: Marketing

Organization: Lifestyle Concept

Schedule label /الجدول الزمني: Regular

Shift: Standard

Job Type: Full-time

Day Job

Job Posting/نشر تسمية الوظيفة: May 30, 2022, 2:26:22 AM