Log In
Sign Up
KIKO Milano is constantly committed to a single objective: to allow everyone to treat themselves to the most innovative cosmetics without having to sacrifice their budget, to give all their customers the chance to experiment in all areas of make-up and treatments with top quality shades, packaging and formulas which are always on trend, and to create a beauty care concept which is able to rewrite the rules of cosmetics: quality is no longer synonymous with high prices. With KIKO, professional luxury is an exciting reality you can touch. For every budget.Role: Brand ManagerReports to: Senior Marketing ManagerLocation: Dubai, UAEPurpose: KIKO Milano is a leading cosmetics company, and we are seeking a dynamic and experienced Brand Marketing Manager to lead our brand marketing team in partnership with the marketing director. The Brand marketing manager will be responsible for the development and execution of strategic marketing initiatives. The ideal candidate will bring a proven track record of successful marketing campaigns, a strategic mindset, and strong leadership skills.Responsibilities: Strategic Planning & Brand ManagementWork with Marketing Director and global marketing teams to implement the overall brand and product launch strategy. Ensure brand consistency and alignment with business goals. Develop and implement comprehensive marketing strategies aligned with company objectives, with an emphasis on 360 product launch campaigns. Conduct market research to identify trends, opportunities, and competitive landscapes.Collaborate with cross-functional teams to ensure cohesive and integrated marketing efforts.Leverage reporting analytics tools to measure and report on the performance of marketing activities. Provide regular reports and insights to key stakeholders, making recommendations for improvements.Manage budgets for brand marketing initiatives, ensuring efficient allocation of resources to achieve objectives. Maintain and strengthen the brand identity across all marketing channels.Collaborate with the creative team to ensure brand consistency in visuals and messaging. Implement strategies to enhance brand awareness and loyalty.Continuously seek innovative ways to improve brand visibility, engagement, and performance.Campaign DevelopmentLead the conceptualization, planning, and execution of multi-channel marketing campaigns.Oversee the creation of compelling and effective marketing collateral, including digital content, print materials, and promotional assets.Monitor and analyze campaign performance, making data-driven adjustments as needed.Conduct thorough market research to identify opportunities, challenges, and consumer preferences.Digital MarketingCollaborate with digital media agencies to plan and optimize digital marketing campaigns across various channels, including social media, email, search engine optimization (SEO), SMS, and online advertising.Stay updated on digital marketing trends, work with agencies to optimize online presence and user experience to drive engagement and conversions.Partner with E-commerce team to align on communication of launches and experience.Collaborate with CRM team to analyze customer date and work to enhance customer experience by identifying opportunities for more personalized marketing strategies.Ensure CRM activities are aligned with business priorities and key launches. Team LeadershipLead and mentor marketing team members, fostering a collaborative and creative work environment.Set clear goals and objectives, regularly evaluating team performance, and providing constructive feedback.Encourage professional development and growth within the marketing team.Skills & CompetenciesBachelor’s degree in marketing, Business, or a related field (Master’s degree preferred).Proven experience as a Marketing Manager in the beauty or consumer goods industry.Strong understanding of marketing principles, consumer behavior, and market trends.Exceptional communication and interpersonal skills.Proficiency in digital marketing platforms, analytics tools…Creative thinker with a strategic mindset and the ability to problem-solve.Strategic ThinkingProject Management: ability to guide projects through completion, set reasonable timelines and adhere to them.Analytical Skills: Utilize analytical tools to interpret data, measure campaign performance, and make informed decisions. Ability to analyze market trends, consumer insights, and competitive landscapes.Communication & Cross-functional Collaboration: Articulate the brand’s message clearly and compellingly to both internal and external stakeholders. Strong written and verbal communication skills for effective collaboration and presentation.Adaptability and Innovation: Stay adaptable in a dynamic market environment and pivot strategies when necessary. Foster a culture of problem solving and innovation within the marketing team.GCC experience preferred.
