Japanese Tobacco International Hiring for Reduced-Risk Products Direct-to-Consumer Manager at Dubai Full Time

Title: Reduced-Risk Products Direct-to-Consumer Manager Location: Dubai, DU, AE, 00000
We’re JTI, Japan Tobacco International and we believe in freedom. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries.
But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel and develop, amazing things can happen for our business.
That’s why our employees, from around the world, choose to be a part of JTI. It is why 83% of employees feel happy working at JTI. And why we’ve been awarded Global Top Employer status, nine years running.
So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea.
Learn more:

Reduced-Risk Products Direct-to-Consumer Manager

What this position is about – Purpose:
As the RRP Direct-to-Consumer Manager, you will be the driving force behind the translation of brand objectives and strategies into Consumer Experience plans and programs. The responsibilities include the evolution and maintenance of a distinctive and engaging Consumer brand proposition, developing briefs, agency management, and consumer care supervision, while managing alignment with key stakeholders, in line with JTI HQ and Local Management priorities, Brand Guidelines, A&SP Milestones and Legal Requirements.

What will you do – Responsibilities:

Main Brand tone & voice guardian
Act as brand guardian to ensure all communication projects are building toward the broader brand vision and ensure cohesive implementation of the strategy consistently Evolve and maintain a distinctive and engaging consumer brand proposition including visual identity and tone of voice Drive Ploom brand knowledge to ensure key stakeholders are up to date with what our brand positioning is through proactive communication with agencies and internal stakeholders

CE activities planing

Design quality input for the annual plan of consumer activation initiatives, optimizing the route-to-consumer and omnichannel approach (i.e. Campaigns, Events, Ambassador platform, Trade/HoReCa programs, etc.) based on consumer needs and competitive landscape

Brand activation plan execution

Execute the brand activation plan working in close partnership with internal stakeholders (PPO, sales, Legal, HQ), securing an optimal resource allocation in line with defined budget and brand guidelines, constantly re-assessing allocation after careful evaluation of the main KPIs and ROI

Consumer Care

Plan, coordinate and control the activities of the customer service team to maintain and enhance customer relationships and meet organizational and operational objectives

Budget

Execute the budget. Provides input for planning the budget according to the agreed Masterplan Monitor and control the brand budget lines (consumer/ trade activation, own retail & events) regularly in order to ensure optimal ROI

People management

Recruit, train, motivate and guide the professional development of outsourced team reporting directly and indirectly to the position

Who are we looking for – Requirements:

University degree Fundamental knowledge of marketing principles 3-5 years of relevant experience in activation, marketing or trade marketing positions (preferred consumer electronics or consultancy) Fluency in English Leadership and People Management Skills Decision Making, Analysis & Problem-solving Communication & Negotiation Skills, Interpersonal Skills, Financial Skills Process/Project Management experience New Product Launches / Development, Brand Communication, Promotional Management Consumer Marketing Knowledge, Business Insight PC skills: MS Word, Excel, PowerPoint. SAP

What are the next steps – Recruitment process:

Thank you very much for your interest in the role. You are welcome to apply.
We provide feedback to all candidates.
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