Informa PLC Hiring for Marketing Executive at Dubai Full Time

Company Description

Informa PLC is a leading international events, intelligence and scholarly research group.

Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

Job Description

An exciting opportunity for a Marketing Executive to join the Informa Connect division has arisen.

This is a hands-on position where you will be responsible for marketing training courses by using the promotional mix across different marketing channels. You will work closely with the team to ensure all business objectives are achieved and campaign tactics are executed on time.

If you have a passion for marketing with experience in executing targeted campaigns, developing creative and forward-thinking marketing plans, and working in a fast-paced environment, this job is for you.

Job Accountabilities and KPI

• On-time implementation of over 200 campaigns
• To manage all marketing channels effectively, within a budget and under time constraints
• Include content and social media in your campaign planning
• Building relevant and appropriate creativity into campaigns wherever possible
• Timely completion of final event analysis
• Number of leads – monitored and reported weekly
• Email KPIs such as OR, CTR
• Website bookings
• Revenue

Key Responsibilities:

• Planning, budgeting, and implementing effective training marketing campaigns
• Full responsibility to leverage the marketing mix for omnichannel campaigns; with a focus on the performance of digital channels (including web, marketing database, email, social media, display and PPC advertising campaigns)
• Design impactful demand-generation campaigns through all online and offline channels
• Dedicated segmentation and targeting plan for all campaigns based on analysis and brief supplied
• Set up products and campaigns in our marketing and CRM system
• Manage email campaigns independently
• Work on content such as blog posts, whitepapers, interviews, and reports for training
• Social media management – managing social platforms such as Instagram, Facebook, Twitter, LinkedIn and Youtube
• Ensuring related websites are fully up to date with the latest content and key messaging is displayed throughout
• Identify a data acquisition strategy to grow the existing databases
• Set up and management of media deals with external organisations to ensure maximum exposure at the lowest cost to training
• Work closely with the telesales function on key campaigns and incorporate customer feedback
• Coordination of design and production of all marketing collateral, including event brochures, advertisements, banners/emails etc.
• Providing KPI reports for update meetings with Senior Marketing Managers

Qualifications

Knowledge and Experience Required for the Role

• 1+ years working in a marketing role
• Strong copywriting skills
• BSc/MSc degree in business, marketing, journalism or related
• Hand-on experience with a range of print and digital marketing channels
• Demonstrated knowledge of Digital Marketing including email marketing

Additional Information

Attributes Required for the Role

• Motivated to perform
• Adaptable to change and a fast-paced environment
• Enjoys a challenge and finding solutions to problems
• Positive in outlook and approach
• A drive to improve and do things better
• A willingness to do a variety of related job duties
• Understanding of direct and digital marketing
• Exposure to design
• Ability to set goals and execute under tight deadlines
• Arabic – nice to have