Informa Markets Hiring for Marketing Executive – Customer Success (UAE National) Job at Dubai Full Time

We are seeking a technology-oriented, performance marketing executive with the ability to develop, monitor and optimise marketing related deliverables of client packages – including content marketing, lead generation and online advertising campaigns. The individual will be highly digitally savvy, analytical and data oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is a must. The candidate will be a strong communicator who works well as part of a marketing team but can also understand client goals, with exceptional attention to detail, strong project management skills and the ability to work in a busy high-pressured environment.

MARKETING EXECUTION

• Coordinate the fullfilment of all marketing related deliverables for clients packages including digital sales bookings, virtual event bookings, physical event deliverables
• Deliver engaging digital campaigns across our online media assets using a combination of email, content marketing platforms and lead generation
• Identify target universe and key segments within target universe
• Set up campaigns with tracking in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible
• Evaluate performance of media, social media, edms and other digital advertising and and provide feedback/recommendations to marketing manager
• Coordinate with internal teams to ensure all client marketing agreements are produced in a timely manner
• Help in the production of sales collateral (email, print, digital) for the commercial impact, digital and publications sales teams
• Assist in producing timley reports for clients including campaign performance and recommendations for future campaigns

ANALYSIS & INSIGHT

• As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports
• Work with internal teams to ensure data governance and data management policies are adhered to
• Input into pre-agreed reports during and post campaign to monitor channel effectiveness and ROI
• Use recommended campaign analytics dashboards daily to monitor performance
• Become part of a culture of testing and metrics-driven decision making in the team

• Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing
• Database development and growth including segmentation / advanced targeting
• Analytical and questioning mindset
• Significant exposure to design and print suppliers / agencies
• Deadline and target driven
• Experience of working in a pressurised environment
• Excellent verbal and written communication skills
• Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, Excel and
• Experience of using marketing automation technology (preferably Eloqua)
• Experience of working with CMS platforms (but coding knowledge not required)
• Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)
• Formal business/marketing higher education qualification
• Experience using Eloqua and/or Adobe Experience Manager