Informa Markets Hiring for Digital Marketing Manager Job at Dubai Full Time

Informa is one of the world’s leading knowledge providers. We create and deliver highly specialized information through publishing, events, education, market intelligence and expertise, providing valuable knowledge to individuals, businesses and organizations worldwide.

Informa Markets Division organizes transaction-oriented exhibitions and trade shows, which provide buyers and sellers across different industries and communities with a powerful platform to meet face to face, build relationships and conduct business. Informa has a portfolio of more than 200 Exhibitions, serving a number of core verticals including Waste, Infrastructure & Construction, Aviation and Health & Nutrition.

The Tech Portfolio of Informa Markets brings together buyers and sellers, educates the market and keeps practitioners informed across a variety of verticals within the tech industry. With an early transition to online products, digital marketing has been a core part of the marketing team from the beginning.

Your curiosity and sharp insights will help you pave the way in this newly created role within one of Informa Market’s most successful groups. A strong stakeholder manager, the digital marketing manager must work closely with brand-aligned marketers to consistently improve results for web traffic engagement, leads and conversion. To contribute to the overall success of the tech marketing team through effective digital marketing strategies and successful implementation. The candidate should have experience of marketing automation technologies and be accustomed to delivering in a fast-paced, dynamic environment.

• Ownership and accountability for digital marketing strategy, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns
• Work with the marketing team to plan marketing campaigns to meet strategic objectives – visitor attendance, exhibitor acquisition,
• Monitor operational implementation plans and ensure adherence to deadlines (including Drop Schedules, Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers)
• Assist marketing managers with the development of marketing budgets in line with plans and ensure digital elements of budget trackers are up to date
• Delivers on strategic KPIs by driving online traffic, leads and conversions with the ability to present these ongoing results in regular updates
• Understands our visitor and exhibitors’ digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics, Google Analytics and other third-party platforms to spot issues and opportunities
• Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns
• Work with our supporting agencies to develop the strategy and setup of all paid campaigns
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports
• Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cutting-edge digital campaigns
• Develops new and creative organic search growth strategies for each stage of a customer lifecycle, in accordance to the unique digital trends and platforms of various international markets
• Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms
• Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions
• Design and implementation of testing and optimisation strategies (including A/B testing, landing pages and CTA’s)
• Monitor campaign performances by producing relevant and timely reports
• Recommend changes to campaign execution based on data insights
• Identify trends and insights, and optimize spend and performance based on the insights
• Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities
• Travel to events as needed
• Special projects as needed

Minimum Education Level:

• Educated to degree level or equivalent

Background Knowledge, Skills & Experience:

• Thorough understanding of the digital eco-system with experience of digital (PPC, SEO, SEM, online advertising, social media,)
• An analytical mind and interest in using data to optimize/scale content marketing strategies and tactics
• Deadline and target driven
• Experience of working in a pressurised environment
• Excellent verbal and written communication skills
• Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word and Excel
• Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)
• Excellent organizational skills to work independently and manage projects with many moving parts
• Technology savvy. Able to quickly adopt and work with new technology solutions
• Building relationships with partners and stakeholders

Desirable

• Past experience with email marketing, lead nurturing, marketing automation, and web analytics.
• Past experience with email marketing, lead nurturing, marketing automation, and web analytics
• Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation
• Proficiency in email marketing and marketing automation technology
• Highly analytical and able to derive meaning from data through A/B testing and email optimization
• Experience of using marketing automation technology (preferably Eloqua)
• Experience of working with CMS platforms (but coding knowledge not required)
• Formal business/marketing higher education qualification
• Experience using Eloqua and/or Adobe Experience Manager
• Events marketing experience

Additional Information

The opportunity to be part of an important initiative at Informa Markets EMEA, working with a high-calibre cross functional team of experienced professionals. We operate in a culture of respect of ideas, love of marketing and drive to succeed. Our work from home policy is flexible, with 3 days in the office, and 2 days work from home.

• You are entitled to 25 days’ paid holiday per year
• Balanced working, flexible working hours
• Comprehensive Mental Well-being support through our Employee Assistance Programmme
• Learning & Development – Our Learning team supports year-round development with face-to-face training, access to LinkedIn Learning
• Long term career development opportunities