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HEAD OF BRAND MARKETING – Luxury Multi-brandsROLEThe Head of Brand Marketing will drive brand-specific initiatives for the company’s main brands as a member of the Marketing Leadership Team, and will have additional responsibilities for company-wide programs.Brand Leadership – for all company brandsFunctional leadership – of brand and company media planProgram Leadership – of the company’s Purchase Continuity ProgramRESPONSIBILITIESBrandOwner of brand positioning, core communications platform, competitor and customer insights, growth strategies, market education, advertising and promotion plansLead ideation and creation of marketing plans, in collaboration with cross-functional partners, Sales leaders, ad agency, and marketing program leadersFunctionCompany Media Plan: lead development and implementation of company media plan in collaboration with Brand leaders and ad agency, for print and digital across all channels: journals, Internet display, and SEM. Track performance of digital channels and recommend changes on a quarterly basis or as needed.Data-Driven Decision-MakingLeverage data insights to inform strategic decisions, stay ahead of market trends, and adapt to changing dynamics.Implement data-driven strategies that enhance our competitive edge and market positioning.Effectively manage marketing budgets, ensuring optimal resource allocation and maximum return on investment.Gather, investigate, and summarize data, KPIs, and trends to provide accurate and insightful reports, incl. evaluating the productivity and ROI of marketing and lead generation campaigns.Public Relations and Events ManagementDevelop and oversee public relations strategies to enhance our brand image and foster positive media relations.Strategically plan and execute high-impact events and sponsorships that align with our brand values.Knowledge, Skills & Abilities Problem-solver with ability to work in a recently merged organization still undergoing process developmentStrategic thinking, issue framing and analytical problem-solving skillsCollaborative work style with strong interpersonal skills, to perform effectively within a small, marketing team with a matrix structure that includes overlapping accountabilitiesStrong capabilities in analysis of data and development of performance metrics and KPIs; ability to organize data in a way that optimizes decision makingAbility to manage multiple projects, with accountability to peers, in a fast paced environmentAbility to influence without authority, listen well, and flex to different styles and personalitiesStrong communication skills, oral and written, are essentialQualifications/RequirementsBachelor’s degree5+ years experience in marketing roles, including brand marketing2+ years in roles involving advertising/media development and planning
