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**Position can sit in Dubai or Nairobi**Welcome to HMD, where our passion drives us to connect the world. Since our establishment in 2016, we’ve swiftly become a force in the smartphone industry. In just 11 months from launch, we released our first 11 phones globally, offering a diverse range of feature and Android™ smartphones to cater to every user. Our commitment is simple: mobile technology should enhance lives. From feature phones to cutting-edge smartphones, we prioritize timeless design and regular updates for lasting trust.We are not only building phones and services that people love but also focusing on sustainability. Our manufacturing standards are among the toughest globally, ensuring Nokia phones endure extensive testing, encouraging users to keep their devices longer. Join us in shaping a connected world with devices that stand the test of time.Overview: As the Head of Marketing for Mobile Devices in the AMEA (Asia, Middle East & Africa) region, you will lead a dynamic team to drive strategic marketing initiatives and achieve business objectives. This role requires a seasoned professional with a proven track record in marketing strategy, team management, partner marketing and cross-functional collaboration. The role is responsible with aligning the AMEA marketing strategy with Global strategy.Responsibilities: Marketing Strategy: • Develop and execute comprehensive marketing strategy for AMEA aligned with the business objectives.• Drive brand positioning and awareness through innovative campaigns in alignment with Global brand strategy.Activity Planning: • Plan and oversee marketing activities across the AMEA region.• Ensure plans are aligned with sales and relevant stakeholders. Ensure they assist with Sell in and sell out.• Ensure alignment with global marketing goals and local market dynamics.Budget Forecast, Allocation, and Spend Accuracy: • Forecast and manage marketing budgets effectively.• Allocate resources efficiently, ensuring optimal ROI.• Maintain accuracy in budget tracking and spending.GTM • Plan, organize, and drive execution of GTM processes in key countries with key accounts.• Identify and manage risks, challenges and dependencies, proactively intervening to remove roadblocks.Agency Management: • Collaborate with external agencies to execute marketing initiatives. Ensuring we get maximum return on investment.• Ensure agency partnerships contribute to achieving business goals.Cross-Functional Collaboration: • Collaborate with local and global teams for seamless execution.• Engage in cross-functional initiatives to maximize synergies.Retail Channel Understanding:• Possess a deep understanding of both offline and online retail channels.• Develop a plan to maximize visibility and sales through these channels.Partner Marketing: • Develop and maintain strong partnerships to enhance marketing efforts.• Collaborate with partners to create mutually beneficial campaigns.Qualification & Experience: • A minimum of a bachelor’s degree in business administration, Marketing or related field and preferably with a Post Graduate qualification.• Will have a proven track record of driving sales through marketing• Will demonstrate strong marketing expertise with a deep focus on digital/social marketing Internal• Will have worked within a branded marketing environment and ideally have experience of launching a new brand and/or a brand extension (5-10 years)• Will be highly entrepreneurial and commercial in approach, demonstrating the ability to deliver an ROI from marketing investments• Will have led a team and be able to motivate remotely• Will be comfortable balancing global marketing/brand strategy with local execution• Will be highly creative in approach, demonstrating a track record of innovative marketing strategies• Will have multi-country experience and speak more than one language• Will be extremely agile and have a background of using data to drive decisions• Will have experience of working for a global organisation and brand
