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Job Description
Key Responsibilities:
Digital Strategy: Develop and implement digital marketing strategies to achieve company goals and targets.
Content Marketing: Create and manage engaging and relevant content for various digital channels, including websites, blogs, social media, and email marketing.
SEO Optimization: Optimize website content for search engines (SEO) to improve organic search rankings and increase website traffic.
Social Media Management: Manage and maintain the company’s social media profiles, including content creation, posting schedules, and community engagement.
Email Marketing: Create, execute, and analyze email marketing campaigns to nurture leads, retain customers, and promote products or services.
PPC Advertising: Plan and manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads and social media advertising to drive targeted traffic and conversions.
Analytics and Reporting: Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics and provide regular reports to evaluate ROI and make data-driven decisions.
Website Management: Ensure the company website is up to date, user-friendly, and optimized for conversions.
Digital Advertising: Collaborate with the creative team to design and create digital ads, banners, and other promotional materials.
Budget Management: Manage and allocate budgets effectively across various digital marketing channels to maximize ROI.
Market Research: Stay updated with industry trends, competitor activities, and consumer behavior to identify opportunities.
Candidate Requirements
