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About our Company
With over 17 million pumps produced annually and over 19,000 employees in more than 56 countries, Grundfos is today one of the world’s leading manufacturer of pumps and pumping systems. Our products satisfy the markets’ needs for effective, reliable, and highly efficient solutions. We contribute to global sustainability by pioneering water technologies that improve the quality of life for people and care for the planet.
Why Grundfos?
- Global values-driven organization
- Great team culture and positive work environment
- Wide range of employee benefits
- Access to extensive internal training with global career development opportunities
Purpose of the Job
As the digital marketing leader for the IMEA region, you will own Grundfos’s online presence and direct global digital marketing practices across the region for Domestic division. Being a good collaborator, you’ll work closely with internal and external stakeholders to offer our customers optimal digital journeys
Key Accountabilities
- Ensure that Grundfos exploits the full potential of digital marketing technologies in line with its strategic goals
- Deliver on regional goals, operational efficiency and concrete execution plans covering digital touchpoints including Grundfos website (incl. tertiary), SEO – Search Engine Monetization /SEM – Search Engine Optimization, email automation, social media and display advertising, tools, and apps
- Ensure consistent product listing across third-party e-comm sites in collaboration with local marketers
- Implement digital best practices to improve e-comm sales conversion rates
- Effectively supervise implementation of global digital projects in the region
- Upskill local marketers with digital know-how for a consistent regional practice
- Establish a stronger e-commerce presence of Grundfos in the region
- Collaborate with local marketers to ensure consistent digital presence of Grundfos on all local touchpoints; owned, e-shops, and tertiary (partners etc)
- Devise digital practices and tools to be closer to the customer and motivate value interactions
- Track and maintain performance reports and data in alignment with global benchmarks and targets
- Establish solid network with sales stakeholders to ensure digital activities are aligned with commercial goals
- Stay up to date with digital trends and best practices to identify new opportunities across the region
- Investigate and evaluate regional digital performance and end-to-end customer experience across multiple channels and touch points
- Keep the marketing activity tracker up to date with digital activities
- Own and maintain timely record and control of digital marketing expenses in line with the agreed budget framework
Key Success Factors
- Digital PI (Performance Indicator) delivery
- E-comm sales
- ROI (Return on Investment)
- Customer Satisfaction – ongoing pulse score and yearly ECSS score (External Customer Satisfaction Survey)
- Motivate digital users – No. of customers logging into our digital tools
Posting, Reporting, and Work Relations
The position is a part of the regional DBS PU marketing team but will also be included in the global DBS marketing network.
INTERNAL
- Regional Marketing – maintain a ‘one-team’ approach for developing and completely implementing localized digital campaigns
- Global marketing team – localizing, implementing, and evaluating campaigns and activities
- Sales – understand market realities and gauge on-ground impact of digital activities
- Management – digital support as required
EXTERNAL
- Partners –the primary marketing touch point for partners, responding to enquiries in a timely manner always representing Grundfos with professionalism
Required Minimum Qualifications
- Demonstrable 6+ years of experience digital marketing in a whitegoods company
- Skilled experience and up-to-date knowledge of running and optimizing effective SEM, SEO, Social Media, CRM systems and online advertising
- High knowledge of how marketing and digital drives business in a B-2-C context
- Professional experience working with agencies and vendors
- Experienced in supervising complex projects involving cross-border stakeholders and management
- Working knowledge of digital analytical tools (Adobe Analytics, Google Analytics, etc.)
- Experience working cross-functionally across multiple levels, including senior management
- Experience of effectively running e-shops and mapping customer journeys
- Great English language skills (written & verbal)
- Native Arabic speaker is desired
Competencies
- Accountable and trusted
- Business & commercial mindset
- Tech proficient
- Enthusiastic and solution oriented
- Customer understanding and knowledge
- Collaborative
- Attention to detail
- Communication
- Networking and relations building
About Grundfos
Grundfos is one of the world’s leading water technology companies with more than 19.000 employees in 60+ countries all over the world. Our skills commit us to pioneering solutions to the world’s water and climate challenges and improve the quality of life for people. We dare to do things that others cannot or dare not do, as we believe innovation is not only a business opportunity, but an obligation. And what really matters to us is not short term profit, but the impact we make. By becoming part of our united powerful team, you too can drive this change no matter your role.
An inclusive team
If you like the look of this job and know you can bring your skills to contribute to our purpose, please apply. We need and welcome professional people from all corners – however you identify and whatever your background is.
