Key Responsibilities:
The CRM Manager will operate ambidextrously by maximizing GM MEO’s existing CRM ecosystem while leading and developing strategy, tools, and infrastructure to evolve the portfolio to the next level, grow the business and provide measurable results.
The role is also responsible for establishing Analytics (Marketing and Business Intelligence) reporting – and maintaining its continuous improvement cycle. Always with the customer in mind, the role will ensure both, best practices and regulatory compliance on data privacy management.
The role calls for a leadership and collaborative approach in that the CRM Manager will lead a team (direct report and CRM Agencies) and be able to work cross-functionally to ensure alignment with key business partners and creative agencies.
The key areas of responsibility are described below, however, the scope is dynamic based on business needs:
The CRM manager is responsible for leading and delivering the direct marketing communication strategy for customers and prospects. The scope includes (but isn’t limited to):
Required Knowledge, Skills, Experience and Competencies
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About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteeropportunities.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statement
The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual’s age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities (in GM facilities that provide disability access). If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected]. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
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