General Motors Hiring for Head of Media and Advertising – Chevrolet & GMC Job at Dubai Full Time

The Head of Media & Advertising is responsible to cultivate and execute the Chevrolet and GMC global brand vision, as well as to develop and launch the brand’s short and long term strategies (ICE & EV) to grow our brand health metrics with our target audience in the Middle East region.

In this role, you will oversee the brand’s efforts to increase awareness, build brand equity and generate quality leads through strong insights-based marketing communications. Responsibilities include developing and implementing marketing plans at the brand and nameplate levels, lead the charge implementing innovative digital channel communications, identify talent to recruit and build the Marketing function and provide leadership and guidance to the Advertising team, as well as collaborate cross functionally across the organization locally and globally (Sales, Product, Finance, Dealer Network, GPSC, Legal, CCA, Digital & CX, PR & EV Readiness, Global Brand an Media teams) to drive business and execute our long term growth strategy.

Areas of responsibility include – Brand Advertising, Media, Retail Marketing, Budget management, Digital Marketing, Social (including Crisis Management lead), Agency Partner management and Dealer support.

People leader responsibility – (5 direct reports) Brand Advertising Managers (Chevy & GMC), Budget & Media Manager, Digital Marketing Manager, Retail Marketing Manager. The Social Specialist role reports into the Digital Marketing Manager.

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  Brand Strategy (ICE & EV)

• Responsible for developing and implementing new and effective marketing strategies to drive engagement, acquisition, conversion and build brand health
• Achieve flawless launches with an integrated marketing and media plan driving a digital and social leadership approach
• Drive improvement across all brand health metrics by having a deep understanding of customer needs and behaviors and develop insight-driven advertising strategies
• Showcase strategic ability to deliver organizational goals while cementing the brand position in the market
• Active participation on all global / regional calls (Brand, Product, Strategy, Councils) for Chevrolet & GMC
• Represent the Brand when required for all Media activities and marketing conferences
• Support market research studies and initiatives
• Determine KPIs and measure ROIs for the Advertising and Media Department
• Review and manage all content marketing strategy
• Create and present annual and 5 year marketing plan and strategy
• Partner closely with the Product Marketing, CX, Accessories and EV teams to drive long term brand strategies
• Stay up to date with latest technology and industry best practices an innovations
• Use analytics to make evidence based decisions drive effectiveness and efficiency

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  Retail Marketing & Dealer Support

• Own the Retail Marketing Program including guidelines and dealer spend allocation
• Drive consistency between brand and retail go to market activity to leverage funds and increase quality leads through strong collaboration between sales, marketing and the dealers
• Work to drive brand building initiatives across the dealer network
• Raise Dealer brand knowledge, application and plans in line with the global vision
• Work to educate and share digital marketing strategies and best practices across the network
• Align in country short term goals to maximize the Brand’s long-term plans

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  Budget Management & Agency Management
  • Advertising Budget owner for Media, Retainer, Production & Retail Marketing
    • CY forecast and outlook
    • Approver for all brand related PRs
  • Lead the annual Marketing budget planning process (with CX & Accessories team) with CMO and Finance
  • Responsible for Agency scope (description & FTEs), global team alignment and department negotiations
  • Manage the relationship for CAORs and Media Agencies to drive one team approach
  • Support to CRM agency and cross brand teams when needed

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  Cross functional alignment
  

• New Vehicle Launch Strategy Planning and managing cross-functional ‘go to market’ plans with Product Marketing, Sales, PR, Finance and CX team
• Be the back up for the Product Marketing and CX departments within Marketing
• Build and maintain relationships with the Sales, OnStar and CCA organization to drive efficiencies and collaborative goals
• Work closely to align Brand and PR activities (including Ride & Drives, All Employee Meetings, Global / Local Reveals, CY Planning)
• Participate as required in all leadership forums
• Engage and align with Cadillac Marketing team to synergize campaign timing, strategies and processes

Additional Job Description

• 
  Knowledge and Experience:

• Minimum 5 years of experience in Sales, Marketing or Communications
• Understanding of brand positioning, digital marketing, media planning/buying and social platforms
• Overall understanding of regional consumer behavior and trends
• Robust understanding of Marketing & Sales process at an Automotive OEM or related field
• Ability to negotiate and work effectively across diverse teams
• Highly proficient in English (Arabic is an asset)

• 
  Education:

• Minimum of Bachelor degree in Marketing or equivalent experience with graduate degree an asset

• 
  Skills:

• Very strong multi-tasker with negotiating, facilitation and influencing skills
• Polished presentation, communication and strong interpersonal skills
• Critical thinker, with excellent organizational and time management skills
• Creative problem-solver with a high degree of business acumen and financial aptitude
• Ability to embrace and respect the team culture approach and create an inclusive environment
• Ability to effectively prioritize, delegate, develop and coach others
• Ability to explain difficult and complex problems and solutions in simple terms in order to drive decisions
• Strategic Agility – accurately anticipates future market trends as well as sees the big picture view in order to create successful marketing campaigns and communication strategies
• Collaborative – works together with team members to share and gain knowledge and ideas in order to more effectively manage and promote the GM brands
• Relationship Building- builds and maintains relationships in order to effectively communicate with all stakeholder and regional/global teams
• Brand & Media awareness – a clear understanding of brand metrics, media buying and marketing mix

• 
  Competencies:

• Foundational
  • Managing & measuring work
  • Timely decision making
  • Written & verbal communication
  • Cross functional collaboration
  • Functional expertise
  • Integrity & trust
  • Drive for results
  • Negotiation skills

• Differentiators
  • Creativity
  • Innovation management
  • Managing vision & purpose
  • Managerial courage
  • Decision Quality
  • Building effective teams
  • Change Management leadership

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteeropportunities.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statement

The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual’s age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities (in GM facilities that provide disability access). If you need a reasonable accommodation to assist with your job search or application for employment, email us at [email protected]. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.