Job Description Summary

GE Gas Power

Welcome to tomorrow’s energy—today!

https://www.ge.com/gas-power

Access to affordable, reliable, flexible, and sustainable power is fundamental to modern life. As the world is shifting towards a lower carbon future, GE Gas Power is ready to be your partner in leveraging the role of natural gas for powering the world today and tomorrow. A corporate culture dating back 130 years: GE’s foundations were laid by Thomas Edison nearly 130 years ago, and the company continues to provide innovative solutions for a wide range of critical problems around the world. GE’s deep-rooted culture serves as the backbone for every step taken at GE Gas Power. With more than 300,000 employees and operations in over 170 countries, GE employees reflect both the local communities we serve and the people with whom we do business.
Diversity at GE
We believe diversity makes us more competitive and creates value for our customers, shareholders, and employees. We believe in the value of each person’s unique identity, background, and experiences and are committed to fostering an inclusive culture, where everyone feels empowered to do their best work because they feel accepted, respected, and that they belong. By embracing diverse teams and perspectives, we are better equipped to build a world that works
Our approach to diversity will be based on the following objectives:

• Our employees – to continue to strive to ensure that our workforce is as diverse as the communities in which we operate, while always upholding the importance of merit.
• Our workplace – to create an inclusive culture that recognizes employees’ unique needs, helps them reach their full potential, and nurtures their diverse talents.
• Our community – to strive for diversity in suppliers and partners and engage with the communities in which we operate to support diversity.

The Communications Leader, Middle East and North Africa (MENA), will design and execute holistic external and internal communications and reputation management efforts for GE Gas Power across the region. The successful candidate will support senior leadership team members in MENA on achieving business objectives and growth priorities; partner with the wider GE Gas Power and Corporate Communications teams on strategic initiatives; collaborate closely with various business units and functional teams; and manage a network of PR, event management, and creative agencies. Based out of Dubai, the role will report directly to the Communications Leader of the Europe, Middle East, and Africa pole.

Job Description

Key Responsibilities:

• Design and deploy regional communications plans with strategies and tactics to support business objectives and growth priorities
• Lead proactive media relations to position GE Gas Power as an industry leader in the region, support growth priorities, strengthen reputation, and deepen brand awareness and recognition
• Maintain regional risk heatmaps and develop crisis management plans consistent with GE guidelines
• Design and ensure execution of internal communications plans that: provide timely information to employees to drive strong connectivity to business strategy; inform, align, and motivate employees to support company plans and priorities; drive employee engagement and productivity; encourage a culture of recognition, best practice sharing, inclusion, and diversity; promote our shared sense of purpose
• Serve as communications strategist and advisor to the senior leadership team based in the region
• Develop briefings to help business leaders effectively inform, engage, motivate, and influence key audiences at external events and internal engagements
• Mine compelling stories and develop editorial and content calendars to: maintain effective share of voice in local/regional tier 1 media; tell our story creatively and impactfully on relevant GE regional/global social media channels; recognize achievements, share best practices, and keep employees informed and motivated on business priorities
• Lead the design, creation and/or critical review of various types of content: case studies, videos, podcasts, executive speeches, social media posts, brochures, infographics, etc.
• Explore new channels, methods, and creative opportunities
• Develop and implement regional advertising, brand management, and sponsorship strategies
• Liaise with cross-functional teams across various business units on marcomms, digital marketing, and demand creation campaigns
• Collaborate with the wider GE Gas Power and Corporate communications teams on the ideation and regional implementation of global campaigns and initiatives
• Support all aspects of company-owned and sponsored events
• Manage external agencies and consultants to define, track progress on, and achieve desired results
• Develop and track qualitative and quantitative metrics to measure progress against desired outcomes, analyze the effectiveness of activities and campaigns, and advise on and implement the best path forward

Required Qualifications:

• Bachelor’s degree from an accredited college or university

• Minimum 7 years of regional communications experience covering PR, crisis management, social media, marketing communications, and/or employee communications
• Strong project and agency management experience
• Proven track record of influencing and engaging successfully with external stakeholders (thought leaders, influencers, press, government, international organizations) and working with senior internal leaders
• Excellent English and/or Arabic speaking and writing skills

Desired Characteristics:

• Senior-level executive presence, communication skills, and ability to thrive in volatile, uncertain, complex, and ambiguous environments with poise and sound judgement
• Proven creative, innovative, and strategic thinker with the ability to identify, analyze, and resolve challenges, prioritize tasks, and pivot when needed
• Ability to design, manage, delegate, and monitor multiple campaigns effectively across markets, internal teams, external stakeholders, and vendors
• Capable of leading through influence and creating consensus
• Familiarity with working in matrixed organizations
• Strong attention to detail and follow-through
• Ability to document, plan, measure, and report on outcomes to demonstrate impact
• Ready to live the GE leadership behaviors: act with humility; lead with transparency; deliver with focus
• Experience in and understanding of the energy/power generation sector preferred but not required
• Fluency in French is a plus

Additional Information