1 Expert in SEO, SEM and SMM
2 Creating strategies in SEO, SEM and SMM
3 Come up with SEO keywords to use throughout the company’s website and marketing materials
4 Develop optimization strategies that increase the company’s search engine result rankings
5 Write convincing and high-quality website content, including page descriptions
6 Update content and website backlinks for maximum optimization and search engine rankings
7 Understand search engine algorithms and ranking methods
8 Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
9 Familiarity with WordPress or other content management systems
10 Working experience of SMM campaigns
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