– Implementing competent business strategies to market a wide range of banking products and achieving pre-set sales, profit and contribution targets
– Exploring potential business avenues to penetrate new accounts and expand existing clientele; negotiating and finalising terms & premium rates
– Evolving and formulating marketing procedures and planning marketing activities to achieve volume estimations and reviewing effectiveness
– Conducting market research activities, tracking competitors moves, providing valuable information to the top management for fine tuning the selling and the marketing strategies
– understanding market requirements for launching new products
– Reviewing the market and competitive price setting
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