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Equativ is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at [email protected]
About the team
It is the responsibility of our Marketing team to make sure that the world knows about Equativ and all of the awesome things our solutions can do. The team is composed by straightforward and creative individuals shaping our brand across the globe. They are the heart of Equativ’s global awareness and play a major role in orchestrating the global launches of new innovative solutions, communicating Equativ’s value proposition to customer facing teams and ensuring product success.
Your mission
Equativ is enhancing its communication and PR efforts as part of our global growth. We’re looking for a Marketing Manager to help raise awareness of the Equativ brand and propel awareness of its offerings across the MENAT & APAC markets. This role is based in Dubai and reports to our Director Sales. Success will require close collaboration with our internal Sales team (demand & supply), Data Analytics team, global Marketing, Communication and PR Team as well as key stakeholders across MENAT & APAC.
This role will encompass three main pillars:
- Marketing & Branding
- RFP/RFI Management
- PR liaison
What you’ll do ✏️
Develop and implement marketing and communications campaigns and strategies to broaden awareness with all MENA -APAC markets and monitor their success.
Define key performance indicators for each communications channel which will indicate a campaign’s level of success.
Manage Supply & demand sales needs for MENA & APAC.
Produce RFP/RFI to support sales team and will assist to present when needed
Create Marketing doc to support sales needs (one pager, business case, dedicated study…)
Access market data and produce dedicated analysis to support sales team
Creative skills to update current or new deck (demand and supply), create story, create interactivity (or manage the relationship with partner if outsourcing – 3rd party)
Coordinate events & trade sponsorships to promote the Equativ brand and drive sales engagement and networking opportunities
Adapt, create and update all marketing collateral
Ensure the internal marketing portal is updated with the latest documents integrating local specificities
PR (connect with PR agency or media in different countries to raise Equativ voice )
Liaise with media to help the brand gain exposure in local, national and international media
Manage social content post (LinkedIn) according central PR team recommendation.
About you Required
Strong written and verbal communication skills in English
Minimum 3-5 years relevant marketing experience
Digitally savvy”
Experienced with social media content and strategy in a business context
Knowledge of programmatic media and advertising topics
Highly organized and able to plan and manage processes to meet deadlines
Highly collaborative team-player focused on results
Bachelor Degree in Business or Marketing preferred
Strong Graphic Design skills (Adobe Photoshop, Video Editor, Canva)
Analytical skills – able to analyze data and attention to detail
Proficient in translating and condensing highly technical product offerings and concepts effectively for a wide variety of audiences.
Ability to drive communication processes and work effectively across global cross- functional teams.
About us
Equativ is the new single name for Smart Adserver, DynAdmic and LiquidM — three proven innovators in advertising technology. The vertically integrated company provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers.
The union combines client expertise and engineering excellence to serve the interests of both the supply- side and demand-side with equal professionalism and technical sophistication.
Headquartered in Paris and New York, Equativ operates globally with a team of more than 450 people in 20 offices. Equativ offers the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology. Learn more at Equativ.com.
The company is ranked on the Deloitte Technology Fast 500 EMEA and in the Financial Times’ FT 1000: Europe’s Fastest-Growing Companies.
Equativ (formerly Smart AdServer) has been awarded the HappyIndex@Work label and is proud to be among the best companies in the ChooseMyCompany ranking, recognized for its flexible working environment.
Come and lead the charge with us in building a transparent ecosystem based on quality!
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Equativ is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at [email protected]
