Emirates NBD Hiring for Product Manager Debit Cards and Digital Wallets Job at Dubai Full Time

Department Description:

The Cards Business is a key business line in consumer banking and is the largest contributor among assets in Emirates NBD in terms of profitsboth absolute and Return on Total Assets In 2021 it accounted for a revenue of over AED 15M and net profit of over AED 784M with 19M cards in force

Cards has been the fastest growing product among assets and liabilities and continues to be seen as a key growth engine for the Retail Bank Moreover as a high involvement product it has a strong impact on customer loyalty and bank brand at large The Cards unit is expected to continue its strong trajectory through a combination of continuing growth momentum in mature products as well as a strong growth in newer products

Debit Cards business is a key contributor to the overall cards business bottom line With around 1M cards in force

Emirates NBD dominates the Debit Card space in the UAE accounting for over 20 of total retail Debit Card spend in the UAE market with more than AED 29B spend annually Over the last 6 years the share of retail spends to cash withdrawals on our debit cards has more than doubled from18 in 2015 to 37 at end 2021 with headroom to increase further

Emirates NBD currently has 72K Emirati Debit Card customers in our portfolio The customers contribute average annual revenue of AED 77K per customeracross products which is 24X that of an Expat customer We currently have over 135K Emirati Visa Signature Debit cards in force 53 of these customers are active on POS withAED 9Kaverage monthly spend To further differentiate the overall Emirati package and increase our share of Emirati customers while also driving card activation and usage a range of exclusive features and benefits including some welcome privileges are being created

Brief Description:

as per JD
Detailed Description:

The Product Manager is focused on delivering business goals from the respective productsEmirati Debit Card and Digital Wallets

The objective for this role is to increase spends growth seek opportunities for growth in net revenues continue cash displacement ensure top of the line customer service and continue to enhance the product through a range of innovations

On Emirati Debit Card the key activities include
Drive Revenue Generating Spends on Debit Cards by implementing various strategic and analytical initiatives
Grow active base of Emirati Debit Cards for retail purchases

Deepen select spend categories and identify new spends categories for displacing cash usage
Prioritizing and developing propositions for the prioritized use cases
Delivering product enhancements and promotional initiatives to drive product growth
Developing business cases including revenues and costs define high level operational requirements and make recommendations along the opportunities
Running initiatives to drive debit card spends and executing campaign communication across various BTL channels
Creating monthly marketing calendar for product portfolio and coordinating the activities with Marketing CIE teams for smooth customer communication
Managing implementation and communication of tactical offers designed by Schemes
Managing product awareness activities sending product benefits and card features periodically creatively communicating relevant benefits

Keeping all marketing elementswebsite leaflets banners generic EDM communication social media etc up to date
Managing customer collaterals develop new collaterals manage amends in existing collaterals website updates etc
Ensure timely resolution of Emirati Debit Card service issues for individual customers
Periodically conducting external scan on relevant market and competitor developments relevant to debit and prepaid products
Job Requirements:

1 Debit cards strategy
2 Product development
3 Drive spends and revenues
4 Collateral and communications management
5 Ensure top customer service
6 People development
 Periodically refined product strategy aligned with the larger objective of the Cards Business
 New product launchesegcobranded debit cards
 Product enhancementseg Value proposition enhancement
 Percentage active
 Total card spends
 Pays registrations
 international spends
 ECOM spends
 Card Acquisition
 Up to date marketing elements
 Collateral stock management
 CSAT
 Complaints resolution TAT
 Souwti
 Trainings attended by team

Additional Details:

Graduate
MBA
5 years banking experience
Deep understanding of cards products
4 years experience in a product role
UAE market experience
Experience in strategy formulation

Strategy formulation
Relationship management and influencing skills
Strong analytical skills
Deep understanding of Cards products
Strong communication skills both written and oral
Digital product experience
Digital marketing experience
Analytical approach to problem solving
Strong customer orientation

Ability to handle and prioritize multiple priorities across short medium and long term
Strong personal values and high ethics
Selfstarter with strong execution focus
Age 30 years
Nationality Emirati
Gender Open

Qualifications

AS Mentioned in the JD

Primary Location: United Arab Emirates-Dubai-Meydan, Dubai

Job: Marketing

Organization: Retail Products

Schedule: Regular

Shift: Standard

Job Type: Full-time

Day Job

Job Posting: Aug 2, 2022, 1:32:41 AM