Job Purpose
Contribute towards the increased focus on direct
channel revenue and the increased sales development of emirates.com in
line with the overall commercial strategy.
Co-ordinate with all
necessary departments including Commercial Operations, Local Stations,
Revenue Optimisation and Corporate Communications to implement, manage
and continually improve E-Commerce distribution mechanics, ensuring
these are utilised to their full potential in order to meet applicable
targets set for the department. Promote direct sales strategy of
Emirates in order to achieve distribution cost savings and generate
incremental revenue.
Job Outline
– Improve the sales
features of emirates.com to attract incremental revenue and higher
customer satisfaction. Track customer behaviour to constantly improve
business plans to achieve targeted online sales.
– Assist in
gathering information from all Commercial departments about e-commerce
development needs, objectives, functions, features and input and
output requirements and ensure that these are fed into the overall
prioritisation.
– Provides analytical assistance in identifying,
evaluating business opportunities and contribute to the actions
derived from the commercial analytics and the behavioural data to
improve the conversion of the Airline sales and its other
services.
– Organise the business process integration requirements
of Emirates Commercial Internet Booking Engine with Skywards, to
provide our customers an opportunity for a large number of value-added
services, such as online redemption, miles plus cash payment,
etc.
– Manage management reporting on Internet sales.
–
Regularly research developments on competitor sites, identify valuable
features and analyse new possibilities in order to enhance the booking
engine to match market needs. Also carry out regular pricing
comparisons between benchmarked websites and emirates web-sites in
order to highlight areas where Emirates does not have competitive
fares.
– Maintain and support e-commerce initiatives that will
drive the e-commerce plans of the airline and distribute products and
services.
Qualifications & Experience
Experience
Commercial/Sales. Research/Analysis: 5+ years
Qualifications
Degree or Honours (12+3 or equivalent)
Experience in online sales
and distribution is essential
Knowledge/skills
– Knowledge of
distribution practices and regulatory environments as they pertain to
the Internet is essential
– Experience in using analytical tools
is highly advantageous
Salary & Benefits
Join us in Dubai and
enjoy an attractive tax-free salary and travel benefits that are
exclusive to our industry, including discounts on flights and hotels
stays around the world. You can find out more information about our
employee benefits in the Working Here section of our website Further
information on what’s it like to live and work in our cosmopolitan
home city, can be found in the Dubai Lifestyle section.
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