Directi Hiring for Brand Marketing Specialist .fun Job at Dubai Full Time

About the role :

.FUN is an exciting new domain extension made exclusively for businesses whose job is to make people smile!

You will be working closely with the Brand Manager, VP of Brands, and the CEO in taking .FUN to the next level.

We strongly believe in backing our employees to deliver and giving them the opportunity to make a mark.
At .FUN, you will be responsible for growing the TLD through the conceptualization of exciting and fun (no pun intended) campaigns and partnerships. You will work with supremely talented and impressive folks across functions to give life to our campaigns, event integrations and partnerships. Creativity is of utmost priority as no idea is a bad idea at Radix since we believe in running larger-than-life campaigns.
If you are a savvy highly motivated individual looking for an environment where you can rapidly grow, this might be the challenge you are looking for!

What is the job like ?

• 360 Degree Marketing Campaigns: Marketing projects (including but not restricted to social media marketing, influencer marketing, video campaigns, PR campaigns) with the objective of creating awareness across businesses in the kids education, kids entertainment and gaming industries.
• Building a Strong Brand Positioning: Working with the team to create a strong brand positioning for .FUN by creating allegiance within our TG through earned media and building valuable projects that accrue value over the long term
• Project Management: Work closely with the content, web development, and design teams to ensure deadlines are met and quality standards maintained.
• Strategic Partnerships: Develop strong, mutually beneficial relationships with key stakeholders in the ecosystem including communities and events

Who should apply for this role ?

• Graduate/Post graduate with specialization in marketing, business, or communications.
• Work experience of 0-3yrs in a B2C marketing role working with a product/brand or agency
• Strong understanding of the social media landscape and creative ability to ideate and execute innovative content & campaigns on Tik Tok, Instagram, and Twitter
• Ability to approach problems with an analytical mindset
• A people’s person who flourishes in an environment that requires them to manage, work and organize across multiple teams in a fast-paced environment

WE ARE THE RADICALS:
At Radix we envision a world where there is no distinction between the real names and internet addresses of individuals and businesses. We are a team of young creative hustlers who are revolutionizing the internet, one domain name at a time.

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REVOLUTIONISING THE INTERNET: *
We started out in 2012 as a part of the Bhavin Turakhia led Directi Group, which has been a prominent player in the web presence industry since the 90s. The meteoric rise in the number of websites back then led to an acute shortage of quality domain names. The depleting name pool within the .com / .net led to growing customer dissatisfaction as first choice names became impossible to find! We knew that domain names had to evolve in order to serve their purpose of memorable online identities.
Enter Radix. When the Internet Corporation of Assigned Names and Numbers opened the door to new top level domains other than the .com, .net, .org etc., we knew it was the perfect opportunity to solve a growing customer problem.

Equipped with powerful and meaningful new extensions such as* .tech, .online, .store, .fun, .site, .press *etc. we set out on a mission to eliminate the distinction between the real names and internet addresses of individuals and businesses. We started with an audacious goal of building a world where domain names are less like phone numbers which need to be written and stored and more like brand names which are easily remembered. And here we are, with almost 6 million domains already registered on our extensions, we are well on the path towards revolutionizing the internet. Brands like Viacom (www.viacom.tech), Emirates (emirates.store), Doordash (order.online), CES (ces.tech) and many more have already made the switch. It’s only a matter of time before the rest of the world does it too. To sum it up, the internet history is being rewritten and Radix is at the core of it.

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Quick Stats: *

• Founded: 2012
• HQ: Dubai, UAE
• Total strength: 65+
• Total investment: US$ 50 Million+2020
• Revenue: $28 million
• Profitable: Yes
• Annual growth rate: 35%+

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Is Radix a Start-up? *Well, yes and no!
No, in the truest definition of the term. Next year, Radix completes a decade in existence of which the last 8 years have been highly profitable. We’ve been public with our revenue figures which have leapfrogged from $12 million in 2017 to $28 million in 2020 (32% CAGR). It’s a fast growing, yet highly stable business generating significant cash flows.
Yes, in the cultural context. In terms of its energy, passion, innovative and entrepreneurial spirit, Radix ‘feels’ like a start-up which is looking to take on the global powerhouses in the Internet Registry space.

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Additional Information : *
Now a great place to work certified organization, we understand that great work comes from great, and inclusive teams. At Radix, we specifically look for individuals of varying strengths, skills, backgrounds, and ideas. We believe this gives us a competitive advantage to better serve our customers and helps us all grow as Radicals and individuals.

Job Type: Full-time