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Key Responsibilities of this Role:
The Ideal Candidate
Department
Sales & Marketing
Job posted on
Jun 2, 2022
Employee Type
Full Time
Experience range
0 – N.A.
Compport is a Compensation Management Software, serving many users across 30+ countries, with an aim to transcend the world of compensation with cutting edge digital capabilities.
It is a cloud-based SaaS and enables the organizations to manage salary increments, bonuses, sales incentives, LTI and reward programs in a highly smart, efficient, and engaging way and thus adding value to the organizations in the form of higher employee engagement, productivity and revenue.
We are looking for someone with a deep passion, strategic and creative with a proven record of delivering exceptional results. Working closely with the leadership team, you will be responsible for devising, developing, and driving a comprehensive marketing plan for the business that supports our aggressive growth plans.
Key Responsibilities of this Role:
- Develop product messaging that differentiates Compport from others in the market. Conduct a thorough competitor study to identify and communicate product differentiation
- Plan, drive and execute authentic and compelling storytelling and content creation
- Communicate the benefits of our product to the sales team and develop sales tools that facilitate the selling process
- Conceptualize topics, strategies, and communications to maximize visibility and conversion at conferences, roundtables, and product marketing webinars
- Through interviews, surveys, product usage data and customer interactions, gain insight into how the customers are leveraging Compport to succeed at their Compensation Digitization agenda and communicate it to the target audience through diverse and functionally deep case studies
- Partner with relevant 3rd parties and knowledge leaders to deliver research-based content and whitepapers that would evangelize the new features launched by Compport
- Ideate and execute campaigns in digital and offline platforms to promote the value of the product
- Plan and execute virtual and physical events including but not limited to Roundtables, Webinars, LIVE streaming, etc. aligned with the objectives
- Track & report on all marketing KPIs, meet targets on SQLs and Opportunities
- Manage the marketing budget
The Ideal Candidate
- 5+ years in B2B SaaS marketing
- HR related experience will give you an, almost unfair, advantage.
- 2+ years of owning a marketing automation platform like Hubspot, Marketo, or Pardot.
- Good at measuring and analyzing and have understanding about key SaaS metrics.
- Solid project management and communications skills
- Enjoy working in a fast-paced company environment
- Self-motivated to take up high degree of ownership
- Great communication skills including written, verbal, presentation, and social media
