Position Overview:As a Digital Marketing Specialist specializing in Social Media, you will be responsible for developing and implementing creative strategies to enhance our brand presence across various social media platforms. You will play a pivotal role in driving engagement, increasing brand awareness, and generating leads through compelling content, targeted advertising, and community management.Key Responsibilities:- Develop and execute social media marketing strategies to achieve company objectives and KPIs.- Create and curate engaging content (including text, image, and video) optimized for each platform.Manage social media accounts, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.- Monitor and analyze social media performance metrics to optimize campaigns and drive continuous improvement.-Collaborate cross-functionally with the marketing team to align social media efforts with overall marketing initiatives.-Stay updated on industry trends and best practices to ensure our social media strategy remains innovative and effective.Qualifications:Bachelor’s degree in Marketing, Communications, or related field.Proven experience in digital marketing with a focus on social media management.Strong understanding of social media platforms, algorithms, and best practices.Proficiency in content creation and graphic design tools (e.g., Adobe Creative Suite, Canva, Photoshop).Excellent written and verbal communication skills.Analytical mindset with the ability to interpret data and derive actionable insights.Creative thinker with a passion for storytelling and brand building.Ability to work independently and collaboratively in a fast-paced environment.