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Principal Accountabilities:
Strategy:
Day-to-day content and channel management:
Governance:
Measuring and evaluating:
DESCRIPTION
Job Purpose:
This role offers a rare and exciting opportunity to be at the forefront of the development of our internal communications strategy and channels. At its core, the role will take the lead on delivering internal communications and driving improvements across our internal digital platforms. You will be responsible for the hands-on, effective day-to-day management and operation of our internal communication channels including our intranet, digital screens, enterprise social networks, monthly newsletters and campaigns.
Principal Accountabilities:
Strategy:
Lead and develop a strategy and plan for the internal communications and internal communication digital channel portfolio, aligned to the wider business editorial strategy
Champion the strategic use of our internal communication digital channels, supporting behavior change and driving the adoption of new tools and approaches across the company
Bring fresh ideas and approaches to drive both step change and continuous improvements across the portfolio of internal communication channels and content
Day-to-day content and channel management:
Oversee the daily process and management of internal communications including creating and writing stories to embed our strategic narrative, culture and values in an effective and engaging way, meeting the needs of our employees
Take editorial ownership of our enterprise social network and in particular overseeing the homepage content and structure, working collaboratively with a network of champions/content owners to ensure a good pipeline of content. Create a thriving ‘go-to’ communications tool for our people
Drive and support setting up communities on our internal social platform(s) and support with advice, guidance and community management/moderation as necessary
Oversee and maintain the short/medium-term content schedule and plan to support joined up communications planning with the wider communications family
Alongside copy writing and creating content yourself, additionally review and edit content from others, maintaining communications standards aligned to brand guidelines
Support and manage as necessary, ad hoc projects and campaigns including strategy and planning, concept development and copywriting and access to channels
Support delivery of local events as required
Manage creation of collateral for the channels, working with internal resource external suppliers and agencies as necessary
In addition, there will be some administration responsibilities, supporting the day-to-day management of the communications team
Governance:
Establish and lead a communication champion community to support our business, supporting them to take accountability for local pages, news and communities and ensuring they adhere to best practice and content production guidelines and standards for better quality content and search
Support the champion community with education/training and ensure they have the knowledge tools and skillsets required for their role
Shape, implement and oversee the adherence to the internal communications channel governance model, offering advice and guidance on the processes, policies and standards to drive communications effectiveness and consistency
Measuring and evaluating:
Regularly report on the performance and effectiveness of our internal channels and content, to ensure we are making decisions and improvements driven by customer/employee insight and feedback
Support the implementation of any internal communications surveys and measurement as necessary
