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Senior Marketing Manager – Middle East & Australia Founded by British makeup artist, Charlotte Tilbury MBE, in 2013, Charlotte Tilbury Beauty revolutionised the face of the global beauty industry by de-coding makeup application for every person, at any age, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty, continues to break records across countries, channels, and categories.What the job does{{:}}The Marketing Manager will create and implement impactful Omni-Channel retail focused marketing plans pivoting around changing customers habits. In line with company objectives, you will support the continued Middle East and Australia growth plans for the Charlotte Tilbury brand across all channels both “on the ground” and “in the air”, expanding brand category presence and driving performance. You will act as a brand guardian for the regions and inspire wider marketing, VM, PR, commercial, global teams and key retail partners.Role Accountabilities{{:}}Drive the ideation and execution of strategic marketing plans whilst championing digital excellence.Gain and communicate a clear understanding of the markets and customer profiles across Middle East and Australia; use retailer and market insight to develop country-specific objectives & plans tailored to each phase (seed, tease, launch and sustain periods) with a clear focus on customer acquisition & conversion. In collaboration with PR, VM, Commercial, Retailer + .com & Retail, build exceptional 360 off and online marketing plans for the brands key NPD launches shaped around maximising the customer purchase funnel to hit and exceed our commercial objectives. Identify key levers for a flawless in-store & online execution such as ATL media, media/influencer partnerships, digital firsts, digital retailer activation, in-store visual drama, off & online services & off/online eventing. Ensure campaigns are executed flawlessly across all channels and customer touchpoints, to deliver highly innovative, engaging, and integrated activations and plansLeverage the full marketing mix to deliver plans that drive our new category NPD whilst also accelerating & growing our core franchiseBring thought-leadership and digital excellence to innovative and disruptive brand activity in the region to raise total brand awareness & create memorable brand moments; challenging the status quo by identifying best practices across the industry and opportunities to increase Charlotte Tilbury share of voice and ranking in existing regions, with a strong lens on driving the best omnichannel customer experience with a focus on paid digitalProcesses and budget planning{{:}}Drive the planning, approval & follow-up of key projects to gain alignment from all key internal & external stakeholdersCollaborative, Proactive & Team Spirited Build exceptional relationships with our partners, to ensure the best possible collaboration and execution of marketing activityBuild collaborative relationships with all internal functions, retail partners and key business stakeholdersRequirementsExtensive Marketing experience gained within beauty or retailExperienced in devising and implementing strategic plans with creative flairVery strong experience & knowledge in planning and buying media across all formats, digital buying experience preferredExcellent digital & online marketing skillsExcellent leadership, team management and communication skillsExperience of budget managementHave the ability to work under pressure and meet deadlines in a timely mannerHave a flexible, open minded and professional attitudeHave exceptional organisational and prioritising skills and show great attention to detail and be results-drivenExcellent English written and verbal skillsStructured and organisedCharlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a #dreaamteam are key. Even though we have requirements our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated. Even if you don’t tick all the boxes – Apply anyway!BenefitsGenerous staff discount Generous monthly product gifting Hybrid, flexible working Access to Tilbury Treats – discounts on everything from gym memberships to cinema ticketsOther fabulous benefits such as life assurance, birthdays off work and pension contributionAt Charlotte Tilbury, our mission is to empower everybody in the world to be the most beautiful version of themselves. We support this by encouraging and hiring people with diverse backgrounds, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees – and the candidates that take part in our recruitment process.Our Mission‘TO MAKE EVERYONE FEEL THE MOST BEAUTIFUL VERSION OF THEMSELVES’WE WOULD LOVE TO WELCOME YOU TO OUR TEAM! APPLY TODAY!
