Caterpillar Hiring for Product Marketing Consultant Job at Dubai Full Time

Career Area:

Marketing / Sales / Product Support

Job Description:

As a Product Marketing Consultant, you will serve as an expert in the Europe and Africa, Middle East and Eurasia (EAME) regions , HEXLG (HEX Large)) and HEXMD (HEX Medium) business. In this role you will demonstrate your consultative skills and divisional expertise to influence decisions and recommendations that are made for strategic advantage, contributing to GCI (General Construction Industry) business and long-term market leadership position.

Job Duties/Responsibilities may include, but are not limited to:

• Leverage and continue to grow expertise in the HEXLG and HEXMD products. Demonstrate creativity, foresight, business judgement and outstanding machine application or marketing/distribution knowledge along with the appreciation for the customer financial impact. You will continuously gain knowledge, recognition and expertise to which will allow you to influence market requirements and trends

• Develop product applications experience, life cycle cost knowledge of dealers’ and customers’ application, industry and marketplace needs. You will be providing support in areas covering new product introduction, as well as market and distribution needs to stimulate breakthrough solutions contributing to market leadership.

• You will support senior management in planning major programs and objectives for the Division.

• Support the field force (dealers and Division Representatives) in everyday deal-closing and medium-term strategies through presentations and training. Product positioning is a major part of what you need to clarify and promote.

• Engage and collaborate closely with other internal partners, such as Rental, Marcom, Pricing, Cat Finance to build the Go To Market Plans

• Lead business reviews in territories with the dealers. This will require a deep analysis of the marketing mix situation (5P) and will lead to recommendations on how to improve the situation.

• Report on business results and trends monthly (roundtables with EXD Product Groups and GCI monthly business reviews)

• Lead Price Disconnect project and provide input to the Price Plan every year.

• Provide input to sales forecast on NPI, products and geo mix changes as well as market trend.

• Manage the compliance of your own assignment and ensure you are up to date with new industry trends, changing technology and regulations affecting the competitive environment.

• Communicate effectively across product groups, industry, dealer and/or customer audiences to gain understanding and acceptance of ideas and recommendations. In this role, you will have the ability to promote ideas either as an individual performer or as the leader of a generally small group/task force of technical or marketing team members. You will also typically interact with government agencies, national associations, dealers and customer groups.

Required Qualifications:

• Requires a college degree or equivalent experience with 6-8 years of industry experience.

• Should have broad business background, long-term industry knowledge and excellent communication skills.

• Must be able to deal with sensitive issues, mentor, and coach, and/or persuade others on new methods of equipment application, new technology and distribution methods.

• Good human relations skills to develop a collaborative/cooperative work relationship with internal and external business partners.

• Ability to work in a fast-paced environment, prioritize work without supervision and remain detailed oriented.

• Robust analytical skills required.

• Generally, requires 25% to 50% travel within EAME Region to understand regional business conditions.

Desired Qualifications:

• Knowledge of Caterpillar products, policies, and procedures

• Knowledge of HEXLG and HEXMD product families, application and industry.

• Knowledge of Europe and Africa, Middle East and Eurasia dealer network.

• Additional languages to English are a plus.

• Good excel and PowerBi knowledge would be a plus.

Caterpillar is an Equal Opportunity Employer (EEO).

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