BFL Group Hiring for CRM Manager Job at Dubai Full Time

Role Purpose

Brands For Less UAE is looking for a talented CRM Manager to set the CRM vision and take the technical lead with all things related to CRM and our customer connections.

The CRM Manager is responsible for building & managing the CRM team, driving customer acquisition, engagement, and loyalty across all sales channels

Responsibilities

• Manage our CRM system and the data within, evolving and implementing customer journeys and personalization roadmaps.
• Practice performance insights to improve campaign strategies, support the implementation of new tools band processes, collaborate with cross-functional teams, create and manage incredible customer experiences.
• Play an active role in the formation of ongoing CRM strategies; as well as, the weekly/monthly/annual departmental calendars that enable continuous and consistent testing, learning, and optimization in order to maximize consumers’ lifetime value.
• Structure CRM activities with a view of maximizing KPI improvement, ROI, and business impact.
• Oversee and coordinate the implementation of new CRM campaign management tools inclusive of email service provider integration, frontend integration, and CRM integration with the retail stores, internal IT department, third-party eCommerce providers, and email service providers.
• Manage direct communications with consumers and plays a leading role in deciding on the CRM platforms, structures, and architecture in order to guarantee that consumer relations are carried out seamlessly across the business.
• Create reports and strategic proposals that will be presented to the senior management

Qualifications

• Bachelor’s degree in Business, Management, or Public Relations.
• At least 5 + years of experience in the sales/ Loyalty/ CRM/ Digital marketing field with 3 + years of experience in Retail CRM Marketing.
• 3+ years of CRM experience with any of the leading CDP/CRM systems at an administrative level, preferably in retail/e-commerce.
• Experience in working with multiple communication channels in consumer interactions.
• Demonstrated success with cost-efficient customer acquisition and development, building customer loyalty, and increasing customer spending.
• Ability to build, manage and nurture a team independently.
• Excellent software and technical skills.
• Excellent written and verbal communication skills.
• Knowledge in set-ups and the development of corporate-level CRM programs and campaigns. Experience in Omnichannel retail is a plus.
• Strong analytical skills coupled with project management and planning skills.
• knowledge in CRM segmentation, campaign management, direct marketing, offer management, data mining, interactive marketing, database marketing, and email marketing.
• Excellent Written and verbal communication skills that will ensure effective conveyance of information and execution of duties in a cross-functional setting.