o Social media posting & Strategy: Develop local posting calendars based on global guidelines and local content through collaboration and research to enhance brand visibility and engagement on various SM platforms. o Content creation: Generate high quality content with the help of the Marketing team through influencer collaborations and graphic design tools. o Community management: Monitor channels, respond to comments and DMs o Campaign Performance Analysis: Analyze metrics and campaign performance by employing different analytics tools o Stay Informed About Trends: Research industry trends and competitor strategies for proactive adaptation.