Bayt Hiring for SaaS Marketing Specialist at Dubai Full Time

Who are we?

At we are committed to empowering people to lead better lives by providing them with the tools and information to build their lifestyle of choice. We are passionate about our services and seek to deliver the best experience for our customers. Not only are we devoted to our work and customers but most meaningfully to each other’s success. We want to better every life we come in contact with and have lasting positive impact on the community.

What do we value?

1. We strive to be the best
2. We obsess about empowering others to lead better lives
3. Create value by doing more with less
4. Embrace change with a positive attitude
5. Communicate openly, honestly, and often

Job Summary

We are seeking a dynamic and results-driven SaaS Marketing Specialist focused on lead generation to join our fast-growing team. As the SaaS Marketing Specialist, you will play a pivotal role in driving the growth of our company by generating high-quality leads for our cutting-edge software-as-a-service (SaaS) products. Your expertise in digital marketing strategies, data analysis, and lead nurturing will be crucial in expanding our customer base and increasing our market presence.

Job Description

Develop and execute comprehensive lead generation strategies tailored to target audiences and market segments.Create, manage, and optimize targeted digital marketing campaigns across various channels, including social media, email marketing, content marketing, SEM, and display advertising.Collaborate with cross-functional teams to develop compelling and engaging content that resonates with potential leads and drives conversion.Leverage marketing automation tools to streamline lead nurturing processes and create personalized experiences for prospects.Analyze campaign performance data, track key metrics, and generate regular reports to assess the effectiveness of lead generation efforts.Continuously monitor industry trends, competitor activities, and customer preferences to refine strategies and stay ahead of the curve.Implement A/B testing methodologies to optimize campaign elements, such as ad creatives, landing pages, and calls-to-action.Manage and maintain the company’s lead database, ensuring data accuracy, segmentation, and compliance with relevant data protection regulations.
Collaborate with sales teams to align marketing activities with the lead-to-sales conversion process, providing them with well-qualified leads and supporting their efforts.

Skills

Qualifications

Bachelor’s degree in Marketing, Business, or a related field; relevant certifications a plus.Proven experience in B2B lead generation, preferably within the SaaS industry.Strong knowledge of digital marketing strategies, including SEO, SEM, social media advertising, email marketing, and content marketing.Familiarity with marketing automation platforms and CRM systems.Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions.Excellent communication skills, both written and verbal, with the ability to craft compelling marketing messages.Creative thinking and problem-solving abilities to develop innovative lead generation strategies.Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.Results-oriented mindset with a focus on achieving and exceeding lead generation targets.