Where do you fit?
Automation Anywhere is currently searching for an experienced Marketing Manager to be responsible for regional marketing for our Middle-East business with particular focus on the Dubai sales territory. This role will be critical in partnering closely with the local sales leadership and supporting teams to develop, deliver and measure the go-to-marketing strategy.
Reporting to our VP of EMEA Marketing, you will bring your passion, strong business acumen and hands-on mentality to define programs to help us drive pipeline for our growing business. As a senior marketer, you bring a great track-record of working closely with sales to deliver against sales and marketing targets.
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Impact you will make in this role:
- Adopt the corporate strategy to support the local pipeline generation needs of the Dubai sales team within large enterprise, named accounts, both direct and with partners.
- Fully understand the local sales go-to-market motion, interpret local market dynamics, and develop a robust plan aligned to the sales and marketing pipeline targets.
- Identify, develop, manage, and support the regional marketing calendar including, but not limited to, events, account -based campaigns and the associated relationships to drive targeted field engagement and pipeline generation.
- Manage the regional marketing targets in line with your activities to generate pipeline in line with regional quota objectives as well as track pipeline development, efficiency, and effectiveness.
- Provide leadership and input on field requirements for integration into corporate-run marketing programs and campaigns.
- Ensure feedback from sales leadership to corporate marketing organisations to drive alignment of regional marketing investment to sales requirements.
- Drive active awareness of the brand, messaging, positioning, and marketing programs across the regional sales teams.
- Support the direct and indirect sales team with identifying marketing materials / collateral for presentations with named accounts.
About You:
- Recognised qualification in Marketing, Business or a technical field.
- 5-7 years’ experience in marketing business-to-business software solutions.
- 3+ years of experience in field or partner marketing roles with proven results.
- Excellent customer-facing skills.
- Proficient in the use of Salesforce, Excel, and Powerpoint.
- Proven ability to work in a fast-paced environment and to juggle and prioritise across many simultaneous projects.
- Great communication skills.
- Organised and programmatic thinker; ability to develop campaign recommendations and plans.
- An ability to analyse data and present results to a group in a clear, digestible manner.
- Ability to manage a budget and the associated processes.
- A great mix of creative and analytical thinking.
- The ability to flourish with minimal guidance, be proactive and to handle uncertainty, ambiguity, and the challenge of quickly evolving goals.
- Previous experience of working within a cloud and or communications industry is desirable but not essential.
Location: Dubai