AstraZeneca Hiring for Franchise Head Severe Asthma (Fasenra/Tezspire) Job at Dubai Full Time

JOB TITLE

Franchise Head Severe Asthma

ABOUT ASTRAZENECA

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies.

ROLE SUMMARY

This role Reports directly to the Biologics, V&I Business Unit Director.

You will Lead the Unit Sales management and Representatives, and the Unit Brand manager, (all reporting solid line) to develop and execute the marketing strategy based on deep market understanding. You have responsibility to deliver sales results for the entire GCC Region.

The position will be based in UAE with travel requirement across the GCC (40% of travel tim

What you’ll do

Drive tailored Portfolio & Brand(s) Strategy & performance across GCC markets to ensure achieving Sales Budget & target Market Share (MS)

• Ensure the Brand(s) strategy is aligned to global one and tailor it to address local market needs.
• Analyze/evaluate on monthly basis the IMS data for the trends, market share; growth etc. and track with the sales force the action plan to further improve the performance in the market place.
• Identify the impact of the industry shifts, trends and timely respond to customers/market needs.
• Lead the Monthly Key Account review process to identify opportunities /risk in strategic key accounts and ensure flawless execution of key account tactics
• Develop & execute patient solutions (where applicable) to drive sustained patient access and adherence to treatment .
• Think strategically and makes effective trade-off decisions regarding resources to achieve optimal business results.

Sales Team Management

• Lead sales manager(s) to meet or exceed established sales forecasts and call execution goals.
• Ensures sales reps developmental level and adapt their leadership styles accordingly.
• Follow up to assess coaching intervention success and plan additional activities as needed.
• Ensures that the team seek out the needs of individual customers in district and sets appropriate expectations and plans to address these needs.
• Drive the development of sales team to enhance skills and advance to higher career level (including future Manager)
• Proactively anticipate and addresses obstacles that may impede results.
• Comply with all regulations regarding interactions with healthcare professionals, distribution of samples, etc
• Contribute to the development of the sales recruitment strategy. Select and Assess the Med Rep along with the HR.
• Develop network of contacts in the industry that allow identification and targeting of the best available sales people.
• Sell company image and values as part of the recruiting process.

Performance Management

• Assess individual and team progress toward goals, and coach to improve.
• Reward and recognize strong performance
• Identify early and accelerate the development of top talent and provide appropriate development opportunities for future career progression (succession planning).
• Demonstrate understanding of the sales career path and have a career dialogue with his / her reps, managing expectations as needed and clarifying development potential and actions required.
• Work with individual sales and brand managers to establish appropriate and challenging goals for each territory.
• Make informed business decisions by analysing decision impact, risks, and coaches Med Reps on how to make effective trade-off decisions for maximum return.

Brand Management

• Ensure the team identify the key drivers/barriers & sources of business for the brand which will lead for better market understanding thus will lead to optimal brand performance.
• Lead with Brand manager the development of long-term/short-term strategic plan for brands, monitor progress and modify as appropriate.

• Coordinate the development and implementation of the operational plan for the brand with the help of the Medical and Marketing function and incorporate them along with the Marketing plan.
• Effective management / tracking of brand P&L and ensure maximum ROI for each marketing activity.
• Ensure all our activities are in line with AZ code

Tactical Implementation of Brand strategy

• Ensure field force are well developed for the following:
  • Clear Brand positioning + Grip on Key messages
  • Handling of promotional materials (Q&A)
  • Counter Competitors claims/activities
  • Brand related role plays
• Ensure flawless execution of marketing activities through sales force
• Ensure all activities are adhering to agreed time lines
• Co-ordinate efforts between all internal/external customers to ensure alignment
• All this requires leader ship capabilities, taking initiatives, quick decision making, creativity & strong analytical skills

Stakeholders management

• Build relationships with key internal / external clients.
• Leads Brand Team, developing and implementing plans for KEE development & marketing strategy implementation.
• Cooperates with country manager/director to empower sales force, strengthening their capacity to implement business strategy. Though: client field visits with MSRs at regular intervals ( 15 interactions/Q) to gain insight on current and future marketing initiatives and ensure correct product information is delivered, providing training to MSRs on the promotional materials and product strategy, addresses MSRs concerns or questions in regards to brand strategy and promotional materials)
• Report on the status of implementation of the tactical plan to internal customers.
• Establish and maintain strong customer relationships

Passion for Customer

• Maintain close contact with KEE’s and other key customers including those who have significant influence in the purchasing decisions with major hospitals/institutions for the assigned products.

Collaborating and Influencing others

• Work collaboratively across functional areas, serving as a resource within the region and by leveraging the expertise of others.
• Act as a liaison between the sales force and other cross-functional areas, persuading, convincing or motivating a targeted audience through collaboration and direct or indirect influence.

Essential for the role

• Bachelor’s Degree in Pharmacy or equivalent.
• 8+ years’ experience with consistent success in pharmaceutical or healthcare sales
• Specialty brands or Biologics experience
• 2+ years of Marketing and brand management experience, preferably in specialty care brands
• 3+ years of Sales Management experience
• Ability to develop and implement annual brand plans and various projects
• Leadership & autonomy to initiate & execute responsibility under minimum guidance
• Cross-functional cooperation
• Financial business acumen and experience of working with various forecasting models
• Excellent Interpersonal and organizational skills
• Ability to analyze data to formulate business plans
• Strong oral, written and listening skills that are demonstrated through effective communication with colleagues and customers.
• Interpersonal skills – Influencing, negotiation, collaboration and team work
• Effective analytical thinking, problem solving and decision making
• Planning and organization skills

Desirable Skills

• Experience in working in multiple countries
• Previous experience in Specialty care portfolio
• Previous experience in other functional areas of the business such as marketing
• GCC experience is preferred

Only Candidates who are based in the United Arab Emirates & Saudi Arabia will be considered.

Why AstraZeneca?

At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth, and development. We’re on an exciting journey to pioneer the future of healthcare.

So, what’s next?

• Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.
• Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available, and we hope it’s yours.

Where can I find out more?

Our Social Media, Follow AstraZeneca on LinkedIn

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