Apparel Group Hiring for Marketing Executive at Dubai, Dubai, United Arab Emirates Full Time

Full Job Description

JOB DESCRIPTION

POSITION OBJECTIVE

– The
position is responsible to develop and implement the long and
short-term marketing strategies of the brands assigned.
–
Responsible for brand management, budget management, business
development and people management.
Key Responsibilities:
–
Work closely with the brands assigned and manage the marketing
services function to support the brand and ensure that all above and
below the line materials are delivered within budget and that the
content and quality of all communications enhance the brand and grow
the business in line with brand objectives.
– Responsible for
campaigns for existing and new stores, building and maintaining media
relationships and ensuring effective communications with agencies in
all markets.
Brand Management
– Integrated communication
strategy for enhancing brand equity and brand preference.
–
Efficient media management and planning for optimum utilization of
resources.
– Manage and coordinate all marketing, advertising and
promotional activities.
– Understanding of product positioning and
brand management backed with strong understanding of brand
communication using integrated communication tools.
Budget
Management / Profit Management
– Formulating marketing plans for
overall development and accomplishment of top and bottom-line
profitability of the brand.
– Develop new clients and negotiate
with them for securing profitable business.
Business Development

– Plan and execute marketing strategies to achieve desired
volume, market share and profit objectives.
– Enhance brand
visibility and accelerate business growth through aggressive business
development strategies.
– Develop strategic relationships with key
accounts from various sectors to understand their requirements.
–
Provision customized solutions i.e. products and services as well as
cultivating relations for retention and acquisition.
– Develop
sales and customer marketing campaign for the organization based on
market trends, new market identification and consumption
patterns.
– Formulate and identify strategic alliances for
developing new business partners in different regions to open new
lines of business.
Marketing Operations
– Conduct competitor
analysis by keeping abreast of market trends and competitor moves and
identifying prospective clients from various sectors and generating
business from the existing.
– Adept in handling all the retail
operations detailed market analysis, range and product selections,
marketing and client servicing.
– Identify customer segments,
buying behavior and preferences through the loyalty program by
analyzing their consumption behavior and formulating specific
initiative.
– Manage customer centric operations and ensure
customer satisfaction by achieving service quality norms.
–
Identify current market trends, gather competitor’s data, identify
consumer insights to increase brand penetration and brand loyalty in
the market.
– Responsible for advertising media planning and
working with local and national media houses, creative team,
researchers and other media contacts for preparing cost effective
Media Plan.
– Align with creative team and visual merchandisers to
finalize campaign designs.
– Ensuring to achieve 100% ROI
(Measurability Report of ROI expectation needs to be filled before
each event).
– Events & Campaigns Post Mortem Reports with the ROI
calculation to understand if the event achieved the planned and been
successful.
– Working closely with the territories Marketing heads
and updating them with the brand information as well as providing the
required artworks/media plans/briefs and understanding region
requirements and opportunities.
– Understanding GCC market
restrictions and ensure that artworks are done with the culture
respect.