Amazon Middle East and NA FZ Hiring for Snr. Brand Marketing Manager , International Expansion, Amazon Ads Job at Dubai Full Time

• Fluency in German and English
• Professional experience in marketing or marketing research
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal to senior leadership
• Experience in product marketing and/or brand and content marketing
• Bachelor’s Degree in Marketing, Communications, or related discipline
• Strong written and verbal communication skills in German and English
• Ability to create compelling marketing material, and review and provide constructive feedback to improve content for the EU5 sales team
• Strong bias for data-driven decision-making and experience in distilling complex, analytically dense products into client-facing solutions
• Experience working cross-functionally across Sales, Product Management, Marketing, PR, Legal, and Research
• Ability to identify better ways of working at scale through building new mechanisms and processes
• Ability to prioritize effectively and focus on defined goals
• MS Office skills: Microsoft Excel, Word, PowerPoint

Job summary

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.

Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, partners (agencies and advertising software companies) and publishers. Our ad solutions—including sponsored ads, display, video, audio, and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase sales, and more.

We are seeking a dynamic and accomplished brand marketing manager to develop scaleable marketing plans to support Amazon Ads in new locales across EMEA. The regional brand marketing team is responsible for diving deep into specific geographic regions, understanding the customer segment and business needs, and marketplace dynamics. They work with the central brand marketing team to build and scale brand campaigns and narratives, tell compelling local stories, and test and learn innovative marketing initiatives. This person will partner with international expansion and local sales leadership teams and will be responsible for launching and developing the Amazon Ads brand into new geographical areas including Nordics, MENA and CEE.

This role will own the local brand content roadmap, support go-to-market efforts, and will own content localization needs and quality assurance. This person will develop marketing collateral, fully owning creation, review, approval, and adoption in the content release process. The role will plug into HQ processes for stakeholder management in-region, as well as report out via mechanisms for measurement and feedback into the corporate marketing team.

This role requires clear goal setting and prioritization, stakeholder management and communication, and measuring success for the regional marketing program.

Day-to-day activities will change constantly as our business grows and this person can expect to establish programs that impact thousands of advertisers. Being flexible and comfortable with ambiguity will be required for success. The ideal candidate is able to conduct themselves autonomously, successfully manage stakeholders, and effectively communicate and foster strong relationships with the team.

Key job responsibilities

• Work cross-functionally with the central marketing team, product, sales, insights and analysts, legal, and PR to deliver accurate positioning and storytelling of our products and solutions for EU5
• Localize global brand marketing campaigns and content (emails, research, web content) for advertisers and media agency audiences
• Continually raise the bar on development of compelling, data-driven storytelling with a customer focus
• Develop advertiser playbooks, case studies, research and vertical content programs for the German sales team; create marketing plans to drive adoption for new materials through marketing channels
• Support the global events team with content creation for industry and Amazon Advertising events in EU5
• Identify and secure speaking opportunities at selected industry events in EU5 (in collaboration with the events team) to increase awareness for Amazon Advertising in-region, and discover new ways to leverage industry memberships
• Identify marketing channels to effectively communicate with our advertising customers at scale
• Create mechanisms and operating procedures for sales communications in locale
• Proven skills in building strong team culture
• MBA
• Digital advertising and advertising technology experience