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Creating Peace of Mind by Pioneering Safety and Security
At Allegion, we help keep the people you know and love safe and secure where they live, work and visit. With more than 30 brands, 11,000+ employees globally and products sold in 130 countries, we specialize in security around the doorway and beyond.
What You Will Do:
- Determine the optimal marketing approach for primary decision-maker audiences in key target markets to maximize the impact for the budget, including but not limited to product marketing, trade shows, editorial, advertising, content marketing, training, and sales enablement tools, etc.
- Develop/maintain a detailed understanding of industry trends, market insights, customer issues, and competitive strategies to identify opportunities for focus audiences/markets (sales and business opportunities)
- Work collaboratively with sales, product, and channel teams to determine goals, identify the target audience(s), then design and execute audience-specific strategies to create awareness and drive lead generation (establishing Allegion as a market leader and our people as experts in trends that matter)
- Develop and execute a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for each audience and why
- Manage and execute the development and implementation of content processes, metrics, initiatives, and technology/solutions to support and optimize asset creation, performance, activation, and measurement
- Manage digital experiences (e.g., websites and CRM activities); plan and execute all digital marketing activities and campaigns, including SEO/SEM, email marketing, social media and display advertising campaigns to meet goals tied to lead generation and conversion, user engagement, A-B testing of campaigns, and other quantitative business goals.
- Experiment with a variety of organic and paid acquisition channels like content creation, pay-per-click campaigns, event management, social media, lead generation campaigns, copywriting, and performance analysis.
- Manage & Execute Co-Marketing Activities with Allegion’s Channel Partners.
- Build and manage a lead generation mechanism to gain new leads to pass through to sales over time
- Develop key metrics and measurement processes to report on business impact
- Build strategic relationships and partner with key industry players, agencies, and vendors
- Prepare and monitor the marketing budget and allocate funds wisely to deliver a return on investment
What You Will Need to Succeed:
- 10 years of marketing experience with 5-8 years’ involvement in product marketing, designing, implementing, and managing digital properties, preferably in a mid-to-large size company that includes a B2B component.
- Diploma/Bachelor’s in marketing and MBA degree would be preferred
- Preferred candidate will have proven experience in developing integrated marketing plans and campaigns, ideally with regional marketing experience.
- Able to drive marketing department with minimum supervision.
- Preferred candidate will have experience with Adobe Experience Manager, Adobe Creative Suite, CRM systems, and marketing automation.
- Preferred candidate will be proficient with online marketing and social media strategy
- Looking for strong leadership, project management, multitasking, communication, influencing, and decision-making skills, as well as an entrepreneurial, innovative, and creative thinker.
- Knowledge of the door hardware industry and access control would be an advantage.
- Excellent verbal and written communication skills
We Celebrate Who We Are!
Allegion is committed to building and maintaining a diverse and inclusive workplace. Together, we embrace all differences and similarities among colleagues, as well as the differences and similarities within the relationships that we foster with customers, suppliers and the communities where we live and work. Whatever your background, experience, race, color, national origin, religion, age, gender, gender identity, disability status, sexual orientation, protected veteran status, or any other characteristic protected by law, we will make sure that you have every opportunity to impress us in your application and the opportunity to give your best at work, not because we’re required to, but because it’s the right thing to do. We are also committed to providing accommodations for persons with disabilities. If for any reason you cannot apply through our career site and require an accommodation or assistance, please
contact our Talent Acquisition Team.
© Allegion plc, 2020 | Block D, Iveagh Court, Harcourt Road, Dublin 2, Co. Dublin, Ireland
REGISTERED IN IRELAND WITH LIMITED LIABILITY REGISTERED NUMBER 527370
Allegion is an
equal opportunity and affirmative action employer
