Job Description
As the digital marketing executive, you will be responsible for running various marketing campaigns over various platforms, allocating the budgets and timelines for each campaign and execution of these campaigns. The executives will also need to analyse the effect of each of these campaigns and find ways to optimize these campaigns to achieve maximum customer focus. You will also need to update content periodically for the social media pages and the websites and maintain customer awareness.
Candidate Requirements
Job Responsibilities
1) Plan all the web, social media, email and display marketing campaigns for the marketing team.
2) Allocate specific budgets to each marketing role and divide the marketing campaigns over a period of time and among the marketing team
3) Collection and interpretation of data from various marketing campaigns and analysis of that data Identification of trends and communication of these trend insights to the respective groups
4) Planning, executing, and measuring the conversion rates from digital marketing campaigns
5) Identifying crucial customer conversion points and drop-off points that maximize user funnels
6) Being up to date with emerging technologies and use of them to maximize output, Periodic measurement of digital marketing campaign performance and evaluation of the performance against goals and other key performance indicators
7) Brainstorming new digital marketing platforms and ways to capture customer attention
8) Creating, proofreading and editing for various digital marketing content to ensure consistency in branding
Qualification
1) A Bachelor’s degree in Marketing, Business, Communications or other related fields
2) Prior job experience in digital marketing or in related fields
3) Good understanding of Search Engine Optimisation, marketing databases, email and social media marketing
4) Prior experience in operating websites and marketing analytics tools like NetInsight, Omniture, WebTrends, etc.
5) HTML, JavaScript, AdobeAcrobat and advertisement serving tool usage experience would be necessary.
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