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Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day
Overview of the role:
The Activations Assistant Manager has the responsibility of supporting and assisting the relevant Automotive brand marketing managers in planning & executing marketing activations, displays, exhibitions, and trade shows, promoting the product & Brand relevant to target customers including but not limited to agency coordination, event set-up requirements, RSVP management with CRM, manpower arrangements.
What you will do:
Planning:
- Creating and managing an annual calendar across all automotive brands including key product launches and product relevant sponsorships, exhibitions, trade shows and speaking engagements.
- Creating and maintaining a strong supplier database including vendor registration with Procurement teams
Conceptualisation & Execution:
- Creating meticulously detailed briefing documents for agencies to conceptualise creatively
- Assist in the development of the ideas and creative concepts for events and displays
- Execute activations from start to finish based on the brief of relevant business heads/ brand marketing managers
- Coordinate with Head of PR to ensure active and accurate Press communication per event/ exhibition
- Coordinate with social media & performance teams to ensure full coverage of event/ exhibition on owned and paid channels
Procurement & Finance:
- Preparation of Request for Proposal documents
- Actively participate in vendor evaluation and selection process
- Ensure that all relevant paperwork is created and documented
Vendor & Personnel Management:
- Source and liaise with brand/product partners and vendors/suppliers for events, activations and exhibitions
- Site inspection, venue selection & organizing relevant marketing material
- Manage coordination and logistics pertaining to an event or production
- Provide logistical support for activities; including transport for brand Principal/ VIP customer visits, events such-as workshops, meetings, conferences
- Coordinate promoters and brief team accordingly
- Liaising with speakers and preparing speaking notes.
Management & Reporting:
- Event/ Activation registration, processing & follow up.
- Carrying out post-event surveys where applicable in conjunction with data analytics & CRM teams
- Managing the storage requirements/disposal of obsolete and disposable items with authorization from the relevant businesses
Required Skills to be successful:
- At least 5 years of events experience in a medium to high growth company
- Continuously seeking out opportunities to learn and improve
- Good at negotiating, networking and dealing with numbers
- Flexible and can adapt
- Keen attention to detail along with strong organizational and project management skills.
- Results driven with an ability to execute independently
- Exceptional organization skills and multi-tasking skills
What equips you for the role:
- Bachelor’s Degree or equivalent
About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers – right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences.
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.
