Al-Futtaim Hiring for Emirati National_Marketing Executive Job at Dubai Full Time

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role

The role of the performance executive is to support the performance team on the execution of a region-specific acquisition strategy that drives traffic, grows sales, enhances customer experience, and builds brand awareness across Al-Futtaim retail and e-commerce brands. This role will work closely with teams and agencies to assist with the optimization of acquisition channels, conversion paths and website performance while creating and maintaining reports, notes, analysis and research.

What you will do

Manage day to day PPC and Paid Social campaigns

• Execution
• Performance optimization
• Upper or lower funnel based on KPIs
• Daily monitoring

Reporting

• Delivering performance reports and insights to the performance team and internal stakeholders.

Strategy & optimization

• Identifying growth opportunities, testing hypotheses to improve performance and paid channels traffic and increase ROAS
• Delivering customer-focused, profitable multi-category campaigns to agreed targets
• Addressing and escalating campaign performance issues.
• Responsible for AB tests, Search Query analysis and keyword mining.

Teamwork

• Create relationship & workflows within the department
• Work with all the brands you are in charge of

Personal Development

• Develop knowledge into advanced Targeting
• Develop knowledge in Programmatic Advertising
• Participate into a more data driven approach project with the CRM department

Required skills to be successful

• PPC and Paid social Bid Management tools (FB Manager, Adwords, Marin, GA36, ROI Hunter, Smartly)
• Web analytics experience (Google Analytics, SiteCatalyst).
• Experience in Retargetting platforms (Criteo, RTB)
• Experience in App platforms & app installs (Adjust, Taptica, Apple search ads, Moblin, Inmobi)
• Comfortable using BI tools (Tableau, Power BI)
• Advanced skills in MS Excel
• Experience using a CDP is a plus
• Bachelor’s degree in business, marketing or related field

What equips you for the role

• 2+ years in performance marketing (PPC, programmatic and Paid Social)
• Positive, and can-do attitude
• Analytical skills, from knowledge of tracking tools such as Google Analytics, to understanding the digital marketing and branding KPIs
• Understanding of digital marketing from a technical point of view
• Very organized, structured
• Very good communication skills
• Very curious and outgoing

About Al-Futtaim Retail

Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer’s in both regions with over 75 stores offering both fashion & food options.

Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference…