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Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day
Overview of the role
The CRM Executive role is to ensure that campaigns for various brands are executed in an accurate and timely manner while maintaining proper hygiene with vendors and brands. The role would need a lot of interdepartmental coordination and people-oriented skills whilst keeping all stakeholders updated on developments on all CRM elements of the business
What you will do
Campaign Execution & Reporting
- Managing email customer communications and implementation processes as well as measurement.
- Managing SMS customer communications and implementation processes as well as measurement.
- Reporting of campaign results for all SMS/Email channels and advice of areas to improve and/or optimize.
- Regular reporting of all campaign results channel-wise (Email and SMS)
Stakeholder Management
- Managing CRM vendor relationship on behalf of the brands for campaign requests, payments, campaign delivery tracking, and campaign post performance reports and review with brand & vendor.
- Work closely with the brand all relevant channels in line with the main campaign messaging and are optimized to drive campaign key performance indicators (customer sign-ups, repeat visits, click through, and revenue).
Track Performance & work on improvement plans
- Continuously monitor the key KPIs for emails and SMS and assist brands to improve them. (Open rate, click rate, subscription rate)
- Continually A/B test subject lines, content and design to drive key performance indicators for email channel
- Monitor and continuously improve CRM campaign deliverability rates
- Campaign Conversion Rate
Other campaign operations
- Merge Accounts as per brand request
- Change Customer mobile number as per brand request
Required skills to be successful
- Flexible and agile mentality
What equips you for the role
- Previously experience within CRM Role (SMS/Email)
- Retail experience preferred
About Al-Futtaim Retail
Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer’s in both regions with over 75 stores offering both fashion & food options.
Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference…