Adidas
- Provide input into the creation of the seasonal account plan, as well as the overall market plan related to the implementation of the Global campaign strategy and key calendar moments
- Ensure the global toolboxes delivers against the accounts omni channel marketing requirements
- Inform Omni-Channel line manager of any additional country or account specific omni channel marketing needs
- Obtain approval for the creation and execution of initiatives in line with brand guidelines for global and local moments.
- Execute with excellence, the seasonal account marketing calendar to ensure that adidas wins at the point of purchase by category against the agreed KPI’s.
- Execute brand concepts with a special emphasis on key destination doors, in close collaboration with the Brand Activation and Sales team.
- Communicate and collaborate at all times with the Omni Channel line manager about account activation to ensure an aligned and seamless approach to campaign delivery in WHS
- Ensure all space management solutions are partnered with the best point-of-sale executions with regular updates.
- Prepare detailed reports on the implementation of all omni channel initiatives with the agreed account marketing plan.
- Provide input on global toolkit performance to pursue further improvement for future Omni executions in an WHS environment
- In each facet and through all channels, assist in developing and execute consumer activation activity against targeted categories / concepts across all channels and platforms (including CRM & DPC & Social Media content).
- Coordinate with DTC Omni Channel team the field team to provide regular reports on the WHS environment, training completed and changes in the WHS market.
- Share the localized go-to-market strategy with channels in sell-in stage and manage executional excellence to maximize sell-out.
- Support the agreed promotional plan that will drive consumer traffic and conversion at the point-of-sale.
- Provide WHS partners with comprehensive campaign plans in alignment with brand strategy.
- Forecast the budget required, based on the agreed pre-season go to market strategy and order book.
- Ensure on-budget activity and management of all documents relates as per internal audit policies.
- Manage and monitor sell out support budgets and ensure alignment with sales team / finance / line manager.
- External key account partners
- Global Marketing
- Brand Activation
- Channel Teams, specifically Wholesale
- Finance Teams
- CTC Teams
- HUB/ Cluster omni channel peer group
- Trade/retail Marketing, and CTC teams
- Marketing and sales knowledge/experience across sport and fashion/lifestyle
- Strong collaboration ability
- Experience in Key Account Management & Negotiation skills
- Retail expertise
- Visual Awareness
- Solution oriented personality who understands balancing brand equity brand and commercial relevance/interest of channels
- Proven track record in trade marketing, brand marketing, account management
- Excellent presentation skills
- IT skills: Outlook, Excel and Word: Basic; PowerPoint: advanced
- University degree in business or equivalent professional experience, ideally in Sales and /or Marketing
- Over 3 years of sales and /or marketing experience
- Fluent in Arabic & English
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.