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Purpose & Overall Relevance for the Organization:
The vast majority of consumer journeys start online – they like to browse, research and compare products, even if they intend to buy in-store. The way consumers shop is reshaping the marketplace. As a result, many of our wholesale accounts (partners) are going through their own digital transformations. They are investing in how they reach the consumer online, whilst a new breed of accounts in the form of pure players and eMarketplaces have emerged in our digital ecosystem with new business models to service and sell to our consumers. At adidas, we are redefining our digital presence in a way that will push the future of digital and create premium experiences across all our consumer touchpoints to drive brand desirability, engagement and sales for our brands. The Digital Partner Commerce (DPC) team is driving this evolution in digital wholesale and through new business models across our worldwide organization.
As DPC Specialist you will be responsible to drive profitable and sustainable market share growth through Digital Partner Channels as well as developing programs that will drive key sales levers. You will work in an agile, fast-paced, global organization and in close collaboration with local DPC partners.
The purpose of this role is to accelerate digital sales growth with selected strategic partners by providing the expertise and capabilities for “how to win” online by working with local Digital Partners and account teams to develop and implement initiatives and sales strategies to improve online performance of adidas products by e.g. improving visibility or conversion.
Key Responsibilities:
- To execute marketplace mapping and control and manage the region’s Digital Ecosystem. Make recommendations to the regional DPC Manager on commercial opportunities with new partners and new regions on factual analysis, trends and needs while monitoring and reporting on Digital Partners, Wholesale.com and competitors’ activities and propose/initiate/take actions
- To support the regional DPC Manager in setting budgets & forecasts for digital partners, devise joint business plans, and develop account strategies for achieving brand objectives
- To formulate trade investments (TI) and discuss accordingly with digital partner accounts; and frequent tracking of performance against different TI buckets
- Identify possible areas to improve sales of adidas products on our digital partner accounts’ websites, social channels and apps and develop initiatives to capture those opportunities; initiatives might include but are not limited to the areas of brand and product launch visibility, product findability, optimal ranging and conversion
- Pilot new initiatives together with our local Digital and Wholesale.com partners and manage all other stakeholders involved, taking ownership for successful pilot implementation
- Collaborate with DPC Analytics – Performance Testing to define KPIs for successful proof-of-concept and measure uplift
- Work closely with global & market DPC Partner and Business Development team to screen recent Digital Wholesale innovations and trends for implementation feasibility and impact, piloting the most promising
- Build a strong internal and external network including key players inside and outside of the industry to further advance adidas digital commerce knowledge and roadmap
Knowledge, Skills and Abilities:
- Strong industry knowledge, eCom, e-Marketplace, Pureplayers with strong cross functional experience across digital marketing and sales
- Very good project management skills, ability to understand and implement strategy, including the ability to lead diverse teams of technical and non-technical roles and several projects simultaneously
- In depth understanding of local markets’ consumers, accounts, economic environment, and commercial needs
- Very good communication skills, comfortable presenting complex topics to senior stakeholders and convincing them to follow path of action
- Innovative mindset, encouraging change, taking personal ownership and can-do attitude
- Fluent English, both verbally and written
Key Relationships:
- Global & Market DPC
- Account Management Teams
- Sales Development
- Brand Activation
- Sales Finance
- Business units
- Diverse set of other roles and functions based on project needs
KPI’s
- Net Sales
- Standard Margin
- Profitability
- OB Conversion
- SWB & MWB
- Range Efficiency
- Sell out
Requisite Education and Experience / Minimum Qualifications:
- University Degree subject or relevant to industry experience
- 1-3+ years of professional experience, with experience in E-Commerce field (e.g. Pure players, eMarketplaces, Digital merchandising, Digital consumer experience and/or Digital Marketing)
- Knowledge of local and global E-Commerce landscape
- Proven sales experience ideally within the sport / retail sector
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE‘S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE – THE 3CS: CONFIDENCE, COLLABORATION AND CREATIVITY.
CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers. But we are willing to take risks, we try new things. And if we fail, then this is part of our learning – it helps us improve.
COLLABORATION. Every elite athlete relies on partners: coaches, teammates, and nutritionists. We, too, know that we are stronger together. Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.
Being the best sports company in the world takes CREATIVITY. No great athlete succeeds by copying their predecessors’ training plans and strategies. We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
JOB TITLE:
Specialist Digital Partner Commerce
BRAND:
adidas
LOCATION:
Dubai
TEAM:
Sales
STATE:
DU
COUNTRY/REGION:
AE
CONTRACT TYPE:
Full time
NUMBER:
471335
DATE:
Jul 28, 2022
